MyYogaBiz

Simple but very important: be authentic and true to yourself. What you put on social media should be a reflection of what your classes and teachings are like. Let social media reflect you and you’ll never have a problem using it. So if you stay true to who you really are, marketing is easy and becomes enjoyable. A trick would be to always use fresh and up-to-date images that are clear. If you use the same pic all the time it’s repetitive and sparks no interest. People scroll through social media all the time so keep it interesting and updated.

I have my own personal social media (@ashtanga_yoga_carlisle) and then my studio one (@theyogastudiocarlisle). I use it as a journal for my own Ashtanga practice and to promote things that are happening at my yoga studio. My advice is to not mix the two, otherwise it appears a little messy. I post regularly, twice a day, and don’t use the same pictures to promote. When done properly social media is an amazing way to connect to yogis worldwide. It’s not always about posting what you have on offer, show social media the real you, show your practice and your dedication, and watch what happens.