Align and Shine
A yogi's guide to 2024 Trends By Louise Bartlett
Reading time: 5 minutes
In the ever-changing landscape of social media, yoga teachers and wellness entrepreneurs may find themselves faced with the challenge of staying relevant and authentic while harnessing the power of digital platforms to grow their heart-centred businesses.
As we pivot into 2024, the secret to prosperity lies in understanding and embracing the emerging social media trends that can boost your brand and grow your community.
Let’s dive deeper as I unveil the top five trends that will redefine the digital domain for yoga educators and provide practical tips to help you shine brightly on social media.
Cultivating digital confidence
Many yoga teachers and wellness entrepreneurs are hesitant to dive into the world of social media due to fear of the unknown and a lack of understanding of its relevance to their businesses.
Social media is more than just a platform – it's a bridge towards a broader, global audience, allowing you a deeper impact. Embrace the distinct advantages social media can offer your yoga or wellness business. Share glimpses of your practice, the tranquil environments you teach in and highlight client testimonials to create an authentic and relatable online presence. The aim is not perfection but genuine connection.
AI: your digital collaborator
Artificial intelligence made waves in the mainstream in 2022, eliciting a whole range of responses – from trepidation to exhilaration. Between 2022 to 2023, the number of topics around learning AI skyrocketed by 550%, according to Hootsuite.
This year, AI will become a common tool, and you'll stand out by understanding how to use it to enhance, not replace, your work. It’s an ideal tool for tasks like crafting blog posts, social media content, creating hashtags and drafting yoga workshop descriptions. Plus, it can offer insights into your target audience’s needs, helping you tailor your content, courses and classes to meet them.
Diversify your content
Creating diverse and engaging content can be daunting, especially for yoga teachers who don’t consider themselves content experts. But fear not – user-friendly content creation tools like Canva can align with your style and ensure ongoing audience engagement.
Share not just your yoga classes, but your personal wellness journey too. Whether attempting a new pose, experimenting with plant-based recipes, or contemplating mindfulness practices, 2024 will see a shift towards raw, unfiltered, and authentic content documentation.
Authenticity over perfection
2024 marks the decline of the perfectly- curated Scorpion pose (Vrischikasana) images, giving way to a demand for genuine and unfiltered content. As professionals, it is crucial to strike a balance between polished instructional videos and personal reflections on our own wellness journeys. Let your online presence embody the harmony and authenticity that lies at the core of yoga philosophy.
To achieve this, maintain consistency in your professional brand image by using cohesive colours, fonts, style and tone of voice. However, don't be afraid to infuse your content with honesty and vulnerability. Share glimpses of your imperfect practice, your cluttered workspace, or moments of self-reflection amidst the chaos of pets and children. By embracing authenticity, you build trust and forge deeper connections with your audience.
Cultivating digital wellness communities
Online community building is about nurturing connections and creating a supportive space for like-minded individuals. This trend emphasises the importance of fostering community in the digital space. This year we’ll see a rise in book clubs, niche Facebook groups, Substack memberships and places where engagement levels are high.
Encourage community engagement by initiating polls or discussions on yoga and wellness topics. Share your students’ stories and testimonials to cultivate a sense of shared experience. Hosting virtual events, workshops, or challenges can boost participation and strengthen the bond within your digital yoga community. Respond genuinely to comments and messages, making your online space a welcoming sanctuary for wellness seekers.
Embracing the journey of 2024
As we set out into 2024, the path to social media mastery for yoga teachers and wellness entrepreneurs is paved with authenticity, connection, a willingness to adapt. Each trend acts as a stepping stone towards a more vibrant and thriving digital presence. Cultivating digital confidence, leveraging AI, diversifying content, maintaining authenticity and building wellness communities are more than just trends — they're fundamental building blocks of your evolving digital narrative.
Remember, the goal is not perfection but progress. Share your unique voice, celebrate your journey and invite others to join you on the digital mat. Mindful use of social media can expand the reach of your heart-centred business to those seeking the solace and inspiration your unique wellness journey offers. In 2024, let your social media presence reflect the transformative power of yoga – a beacon of authenticity, a hub of community, and a source of inspiration for all who seek balance and wellbeing in the digital age.
Align and shine, dear yogis, the digital landscape awaits your vibrant presence.
Louise Bartlett is an award-winning brand & marketing expert and yoga teacher empowering wellness entrepreneurs to build heart-centred, digital brands with authenticity and ease. Grab her free guide: 5 Social Media Secrets For Wellness Experts at: LouiseBartlett.com/resources
Om Magazine
First published in November 2009, OM Yoga magazine has become the most popular yoga title in the UK. Available from all major supermarkets, independents and newsstands across the UK. Also available on all digital platforms.
