Building your Business
Building a successful yoga business starts with a bio that shines. By Louise Bartlett
Reading time: 3 minutes
Imagine a bustling yoga studio filled with enthusiastic students finding their inner flow. That dream can become reality, but in the growing world of teaching yoga, standing out is key. The secret to shining? Your bio. It might seem small, but that little blurb on your social media profile or website is your first impression to make an impact and a powerful marketing tool.
Here's why crafting an engaging bio is essential for building a thriving yoga business:
Capture attention in seconds: Your bio is often the first thing potential students see. It must grab attention fast. A clear and concise message that highlights your unique skills and voice are key.
Beyond the ‘gram: a multi-purpose bio: A great bio isn't just for social media! It's a versatile tool. When applying for teaching positions, a compelling bio can make you a standout applicant. A well-written bio can be used on your website, business cards, press kit and other promotional materials, creating a consistent brand image across all platforms.
Crafting your bio for success: Three key elements are crucial for a bio that converts:
Who you are & who you help: Clearly state your specialty and the students you serve. For example, "Helping stressed[1]out executives find inner peace through restorative yoga practices.”
What makes you special: Highlight your unique approach. This could include years of experience and specific yoga styles you teach. For instance: ‘Vinyasa and Yin Yoga Instructor with 15 years of experience, guiding students to connect breath and movement.
The call to action: Tell visitors what to do next: follow you, sign up for a class, or join your mailing list. Make it clear and compelling, like ‘Join my Monday morning flow for an energising start to your week!
Breaking down your Insta-Bio for instant shine
- Your IG handle: what you’re known as, for example “Rosey_Smith_Yoga”
- Your photo: show your friendly face or simple logo on a plain background
- Your Headline: don’t repeat your handle. Instead, tell people who you serve, eg. “Rosey | Yoga for Runners”
- Description: must be under 150 characters and state who you help and how do you do it
- Call to action: the next step you want the user to take, ‘Get my FREE download’ or ‘Book a class’
- Link (URL): send users to your website directly. Don’t have one? Then use a free service like Linktree
Don't underestimate the power of a well-crafted bio. Invest time in creating one that shines, and watch your yoga business blossom
Louise Bartlett is a brand & marketing expert and yoga teacher empowering wellness entrepreneurs to build heart-centred, digital brands with authenticity and ease. Grab her free guide: 5 Social Media Secrets For Wellness Experts at LouiseBartlett.com/resources
Om Magazine
First published in November 2009, OM Yoga magazine has become the most popular yoga title in the UK. Available from all major supermarkets, independents and newsstands across the UK. Also available on all digital platforms.
