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TeBusinessofTeachingYogaomyogamagazinespecialreport Followyourdreams..... TeacherTrainingProfessionalDevelopmentBusinessadviceRetreatswww.yogashalaibiza.comwww.yogateachertrainingibiza.comSeethesunriseonyouryogabusinessideas. www.ommagazine.com4EditorsLetterWelcometothisspecialyogabusinessreportbroughttoyoufromtheteamatOMYogaLifestyleMagazine.Theideaissimpleweallloveyoga-someofusevengoontoteachit-andyetmakingalivingfromdoingitiseasiersaidthandone.Thatsapitybecausetheworldwouldhaveafarsunnierdispositionifwecouldalldowhatwelovetobringmorejoyandlighttothemultitudesaroundus.Inthatsenseyoucouldarguethatyogaisanessentialservice.Andyetsadlypersuadingpeopletopartwiththeircashforyourservicecanbeachallenge.Inthisguideyoullgetaavourforwhatittakestoestablishyourselfasasuccessfulyogateacher.Fromteachertrainingandattractingstudentsinyourearlydaysrightthroughtoowningyourownstudioandhostingposhretreatsinexoticlocationsaroundtheworlditsallinhere.Letusguideyouthroughthemazefromthepracticalandmundanedetailsofrunningabusinesstobecomingasuperyogateachertothestars-indemandworldwideandsunningyourdaysawayonthedeckofyourveryownprivateyachtwellyouvegottothinkbigright.Sureitsnotthateasy.Butwithhardworkpatienceanddetermination-coupledwithyourunboundedzestforlifeyogaandtheworldaroundyou-along-termcareerdoingwhatyouloveisentirelypossible.Goaheadandmakeithappen.MartinD.ClarkEditormartinommagazine.comwww.ommagazine.comfacebook.comommagazinetwitter.comomyogamagazineeacherrainingandAccreditationLearningYourradeNavigatingyourwaythroughtheteachertrainingmazeWhereoGetQualifedFindoutwhoswhointheyogaaccreditationmazeWhatMakesAGreateacherInspiringwordsfromsomeofthenationsnestyogainstructorsGetClassConfdentGetmessywhileyourelearningandgetclasscondentAskTeeacherDontbeshybesuretoaskyourprospectiveteachertrainerstherightquestionsTeProessionalsUnderstandingtheneedforcontinuousprofessionaldevelopmentHowIMadeItHappenAnaForrestTrustyourintuition6810121516192022242628SoYouWantoBeAYogaInstructorLivingTeDreamHeresourguidetomakingacareeroutofdoingwhatyouloveHowIMadeItHappenNinaSebastianeRunningahotyogabusinessHowIMadeItHappenKatyAppletonStayclosetotheheartBuildingTeBusinessStartingOutTakingyourrststepsasayogateacherSocialMediaAndMarketing7simpleonlinemarketingtipsforgettingmorestudentsthroughthedoorSocialNetworkingHowtoconnecttoyourstudentsviasocialmediatoseeclassnumbersriseMakeYourMarketingWorkSelfpromotiontogetthewordoutHowIMadeItHappenAnne-MarieNewland10YearsandcountingHowIMadeItHappenJudyHirshSampathFromEastenderstoenlightenment30323536384144CoverimagePhototakenbyDavidOlsandavidolsanphotography.comThePublisheracceptsnoresponsibilityinrespectofadvertisementsappearinginthemagazineandtheopinionsexpressedineditorialmaterialorotherwisedonotneccessarilyrepresenttheviewsofthePublisher.ThePublishercannotacceptliabilityforanylossarisingfromthelaterappearanceornonpublicationofanyadvertisement.InformationaboutproductsandservicesfeaturedwithintheeditorialcontentdoesnotimplyanendorsementbyOMMagazine.OMMagazineisnotintendedtoreplacetheprofessionalmedicalcareadvicediagnosisortreatmentofadoctorqualiedtherapistnutritionistordietician.Alwaysconsultyourdoctorbeforeundertakinganyexerciseprogramme.Everyeortismadetoensurethatalladvertisingisderivedfromreputablesources.OMMagazinecannothoweveracceptresponsibilityfortransactionsbetweeenreadersandadvertisers 5www.ommagazine.comContentsTeBoringStufMoneyMattersMakesureyouryogabusinessaddsupwhenitcomestofnanceHowIMadeItHappenCherylMacDonaldWhatisayogafranchiseGetYourselfProtectedAshortintroductiontotheworldofinsuranceHowIMadeItHappenSueWallisTheartofre-selling4648505254TeNextLevelUpYourGameGearingupforthebigleaguesHowIMadeItHappenEstherEkhartTheonlineyogastudioMakingMoviesThingstoconsiderbeforeyoutakeyouryogainfrontofthecameraeachNotPreachSevenstepstogreatyogateachingWorkingOutWorkshopsHowtoorganiseyourfrstyogaworkshopHowIMadeItHappenDavidLureyHowtorunaretreatYourFirstYogaRetreatTheessentialsthingstoconsider56586062636466687072747678YourOwnStudioASpaceOfYourOwnOpeningayogastudioisanachievabledreambutdontunder-estimatethechallengeHowIMadeItHappenLouisePalmer-MastertonFollowyourdreamsTeGoodTeBadAndTeUglyMakesureyouknowwhatyouregettingintobeforeyoutakethebigstudioplungeHowIMadeItHappenJoDeRosaManifestaretreatcentreBecomeASuperYogiMakingItBigFollowyourdreamsbutkeepyourfeetonthegroundTeWorldAtYourFeetHeresourfun10pointcareerchecklistforallyoubeginnerslookingtobecomeasuperyogi8284866153046567082 www.ommagazine.com6SoyouwanttobeayogainstructorSoyouwanttobeayogainstructorLiveloveandbreatheyogaTenstepontoyourmatandkickstartyournewcareer 7www.ommagazine.comSoyouwanttobeayogainstructor 8www.ommagazine.comSoyouwanttobeayogainstructorLivingthedreamHeresourguidetomakingacareeroutofdoingwhatyouloveSoyouwanttobeayogainstructor.Wellyourenotalone.Thereareanestimated10000yogainstructorsintheUKnowandthenumberisrisingfast.Andthatsbecauseyogaissoawesome.Whatcouldbebetterthantomakealivingdoingwhatyoulovebringingjoyandpeace-nottomentionbetterbacksimprovedpostureandgeneralpeaceofmind-toallthosearoundyouUnfortunatelyitsnotaseasyassomepeoplemightthink.Assumingyoucangetovertheinitialhurdlesliketrainingandcerticationthentheresthestickysubjectofearningaliving.Andthatmeansgettingpaidfordoingwhatyoulove.Yestheworldneedsyogabutthatdoesntmeanpeoplearegoingtothrowtheirhard-earnedmoneyatyouassoonasyougraduatefromyourteachertraining.Thattakestimepatienceandalittleknow-how.Afteryouvegotthroughyourtrainingandyouregood-to-goasateacheryoulltakethoserstearlystepsrecruitingstudentsandpromotinglocalclasses.Muchdependsofcourseonwhatyourowngoalsandaspirationsare.Formanypeoplethiscouldwellbeenough.Teachingyogapart-timeisagreatwaytoearnsomeextraspendingmoney.Infactmanypeoplewhogothroughteachertraininghavenointentionofbecomingteachersatalltheyjustwanttodeepentheirownpractice.Andthatsaverybeautifulthing.Butifyouarelookingtoturnthispassionofyoursintoprotthenyouneedtolearnallthenuancesofrunningasmallbusiness.Youneedtolearnthebasicsofmarketingtodriveupyourstudentnumbersandgettogripswithalltheboringstuthatscommonlyassociatedwithrunningasmallrmfrombookkeepingandinsurancetodealingwiththetaxman.Ifyoucangetthatlotnaileddownearlyonthenyouredoingalotbetterthansome.Ifyoubuildasolidplatformthiswayyoucanthenthinkaboutmovinguptothenextlevel.IfyouveattractedaloyalfollowingofstudentsthenyoumightwanttostartthinkingonagranderscalerunningworkshopsperhapsorevendoingyourownretreateitherintheUKorabroad.Onceagainitalltakesalotofhardworkplanninganddedication.Ifthatallgoeswellthenyoumayevenbereadytosetupyourownteachertrainingcourseanothergiantleapuptheyogiccareerladder. 9www.ommagazine.comSoyouwanttobeayogainstructorFormanyyogisthoughbynomeansalltheideaofsettinguptheirownstudioistheultimatedream.Thisisahugeundertakinghoweverandnotsomethingtobeenteredintolightly.Ifthingsgowrongthenancialconsequencescanbedire.Stillitremainsadreamformanyandisnotbeyondtherealmsofpossibilitywithadequateplanningandresources.Ithelpstooifyouveputinthelegworkbuildingyourreputationthroughtheyearslearningyourtradeandbecomingasaccomplishedandascompetentaspossiblebothasayogateacherasmallbusinessownerandfuturemanager.Getthatlotrightandyoutoocouldonedayndyourselfoneoftheworldsbigsuperyogisjet-settingaroundtheworldtoteachcelebritieschilloutonposhretreatsinthetropicsorgracingthecoverofOMmagazine.Thatsnotajobmostpeoplefallintobutusuallytheresultofyearsofstudytrainingandcommitment.Itallstartsonthemat.Findyourpassionthereandenthuseotherswithitandyoucouldreallybegoingplaces.Aboutthisreport6stepstobecomingasuperyogiInthisOMspecialbusinessreportweveoutlinedthesixkeystagesyouneedtomovethroughtogetqualiedtoteachrightthroughtobecomingasuperyogicourtedbyroyalsidolisedbystudentsandcelebritiestheworldover.1.TeacherTrainingAccreditation2.BuildingTheBusiness3.TheBoringStu4.TheNextLevel5.YourOwnStudio6.BecomeASuperYogi 10www.ommagazine.comRunningahotyogabusinessSoyouwanttobeayogainstructorCreatingyourownhotyogabusinessisnowalkinthepark.IfyoucanttaketheheatgetoutofthestudioHowImadeithappen-NinaSebastianeWegetaroundtwoemailsamonthfrompeoplewantinginformationonhowtoopenahotyogastudio.Theycomefromalloverthecountryandeverykindofbackground.Ilovetoheartheirstory.ButmyrstquestiontothemisokayIknowyouloveyogabutdoyoulovetheideaofrunningabusinessBecausethatswhatyouwillspend18ofyour24hourseverydaydoing.Theothersixiswhereyoucraminthefamilysocialeatingandsleepingparts.Ohandmaybetheoccasionalyogaclassifyourelucky.LookingbackwhatthingswouldIhavedonedierentlyIwouldhavedonemyteachertrainingresearchmoreIwenttostudywiththeBikramYogaCollegeofIndia.ThetrainingwasnotwhatIhadexpected.IcamebackwithmanymorequestionsthanIgotanswersto.Ispentthefollowing18monthscontinuingmystudiesandre-evaluatingwhereIsawmyself.Therearesomanyupsidestosettingupastudiobutdontkidyourselfthatitwillbeeasy.Behonestwithyourselfaboutyourskillset-areyougoodwithnumbersIfyourenotndsomeonewhoistosupportyou.Orbecomebetterwithnumbers.LotsofthequestionsyoumayhavecanbeansweredwithsomebasiccalculationssuchashowmanypeoplecanyoutintheroomHowmuchwillyouchargeforyourclassesSoundssimpleYesbutyoumightbesurprisedatwhatyoudiscover.BeforespendingasmallfortuneonaleasecanyoudemonstratealocaldemandFortherst18monthsIwentroundHertfordshirewithportableheatersblowingfusesleftrightandcentrebeforeIcouldprovetothebankthatHertfordshiresrstdedicatedhotyogacentrehadpromise.Goodmulti-taskingskillsareessential-fromcleaningthetoiletstodesigningthenewsletter-youwillhavetobepreparedtodoitallandkeepdoingit.AreyouagoodpeoplepersonDoyoufeelcomfortablestandingandspeakinginfrontofabiggroupBehonest.Iftheanswerisnothatdoesntmeangiveupbutyouwillneedtoputintoplacewaystoimprovetheseskills.Gomeetwiththelocalchamberandnetworkinggroupsandtellthemaboutyourbusinessbepassionateaboutyoursubjectreadalltheyogabooksandmagazinesyoucanbutbewarnedyoucouldendupbeingconsideredbyyourclosefriendsayogabore.MyfamilyhavecertaindayswheretheYwordisbannedfromallconversations.DoyoumindearlystartsandlatenishesIknowIpaintaprettystarkviewofitallbuttherewillbelightattheendofthetunnelifyouhaveaclearplanandarerealisticaboutyourcapabilities.Some70ofallbusinessesfailwithintherst18months.Innovativewaysofengagingwithyourprospectivenewaudienceareessential.WebrandedalittleFiat500carwithourlogoanddroppeditinthemiddleofaWatfordshoppingcentreonaSaturdayjustbeforewelaunched.Thisbroughtusover50newyogisandhelpedtellWatfordwehadopened.Asidefromthenutsandboltsofrunningabusinesstheartofteachingyogaisincrediblypersonallygratifyingandhelpsmeseemyproblemswithalighterheartandaclearermind.IoftenthinkmygodifitwasntformypracticehowwouldIkeepitallinperspectiveThemostrewardingpartistheteachertraining.Watchingsomeoneprogressfromanervouswreckondayonetoaninspirationalandengagingteacheratgraduationisanincrediblepeekintoalifejourneyandthebuzzdoesnotleaveyouforalongtime.NinaSebastianeistheownerofFeelHotYogafeelhotyoga.co.uk www.ommagazine.com12SoyouwanttobeayogainstructorStayclosetotheheartStayhumbleclosetotheheartandthinklong-termifyouwanttobuildayogabusinesssaysKatyAppletonofappleyogaHowImadeithappen-KatyAppletonKatyAppletonisoneoftheUKsleadingyogateachers.Butithasnthappenedovernight.Shecitespatienceanddeterminationaskeyvirtuesifyouareseriousaboutbuildingayogacareer.Luckilyshegotabigbreakearlyon.WithinayearofmestartingtoteachIwaslmingaDVDwithGeriHalliwellatatimewhenyogawasntsomuchinthemediabutwasdonebycelebrities.ShesayspeoplethenwantedtoattendherclassessimplybecauseshewasteachingaSpiceGirl.Iwasintherightplaceattherighttime.Fromthereshebuiltherbusinesscarefullyandorganicallylaunchingherrstoverseasretreatafewyearslaterstartingwithjusttheonebutthengraduallyhostingmore.Fast-forwardafewyearsandshewascreatingherownteachertrainingprogramme.Ifeelreallyblessedthewaymybusinesshasevolvedshesays.Mypassionhasalwaysbeentoteachyogaandmybusinesshasbeenbuiltaroundthat.Andtheresmoretocome.Thecurrentfocus-orBigSkyDreamasshecallsit-isoncontinuingcraftinga500hour-1000hourappleyogateachertrainingwithappleyogaacademyonethatdeliversintelligentcuttingedgetuitionandexperiencetostudents.Shealsosaysshedlovetoexpandhertrainingsintomoreterritoriesafterrecentlybeinginvitedtorunher200hourcourseinAustralia.AndthentheresthedreamofsettingupahomestudioforappleyogainLondonwhereshecouldoerworkforthosethathavestudiedwithher.Itsnotsomethingthatcanberushedthoughshesays.Peopleneedtoseebuildingacareerasalongerprocessthanafewmonths.Appletonsaysitsalsovitalnottolosesightofthereasonsyouwantedtoteachintherstplace.Makeyourselfavailable.Ilovetoextendmyselftomeetpeopleandtomakeconnections.Stayhumbleandclosetotheheart.KatyAppletonisthefounderofappleyogaappleyoga.com www.ommagazine.com15TeachertrainingaccreditationTeachertrainingaccreditationItallstartsheregetyourselfquailifedtoteachbeforeyoutakeontheworld 16www.ommagazine.comTeachertrainingaccreditationLearningyourtradeNavigatingyourwaythroughtheteachertrainingmazeBeforeyoubookyourighttotheMaldivestohostyourrsteveryogaretreatinparadiseyoullneedtotakecareofafewotherminordetailsrst-likegettingqualied.Evenifyoureasnimbleasaballerinagettingqualiedistherstconcretesteptomakingacareeroutofdoingwhatyoulove.Itsprettyimportanttoo.Youllstruggletogetinsuranceforexampleifyoucantshowthemtherightbitsofpaper.PickyourpathButitcanbeconfusingtoowithsomanyoptionsandalternativesoutthere.Forstarterstherearesomanyaccreditationbodieseachoeringdierentqualications.Makesureyoudoyourresearchtopicktheonethatworksbestforyou.ForexampleifyourelookingtoteachingymsthenyoumaywellneedacerticatefromtheRegisterofExerciseProfessionals.Thentherearesomanyteachertrainingcoursestochoosefromallbeingrunbywonderfulexceptionalandinspirationalinstructors.Hereyourchoicemaywellneedtobedeterminedbypersonalpreferenceandofcoursethetypeofyogastylebeingoered.Pickateacherthatresonateswithyouonethatyouworkwellwithandthatunderstandsyoumostofallpicksomeoneyoureallylike.Lookaroundanddontbeafraidtoaskquestions.Thinkaboutthingsthatmightnotimmediatelyspringtomindaswelllikewhatsortofsupportyougetafterthecourseincludingpracticalhelpinstartingandrunningyourownbusiness.HowmuchOtherfactorstoconsiderincludethedurationandstructureofthecourseaswellasthelocation.ItmaysoundgreatspendingamonthinThailandforanintensivetrainingbutcanyouaordtogiveupyourdayjobItmightmakesensetospreadthetrainingoveralongerperiodoftimeperhapsforaslongasthreeyearssothatyoucanincorporateitmorecomfortablyintoyoureverydaylife.Andthenthereisthecost.Expecttrainingstocostanythingfromaround1000to3000sothisisverymuchaninvestmentinyouandyourfuture.Trynottobeseducedbyglamourlocationsaheadofthecurriculum. www.ommagazine.comTeachertrainingaccreditationYoullbeworkinghardthroughoutyourtrainingaswellsoifyoureluckyenoughtobeabletospendamonthinBaliitwontalwaysbeawalkinthepark.Thinkearlymorningsyogahistorybooksandanatomyratherthanbeachessangriaandsightseeingalthoughanexoticlocationisagreatbackdropforsuchalifechangingexperience.Indeedthebacktoschoolfeelingcanbeanastysurprisetooforthosethathavenotstudiedanythingforyears.ItsworthitButtheresnosubstituteforfollowingyourdreamanddoingwhatyoulove.Ateachertrainingcourseisnotaholidayitishardworksoexpectafewachesandpainsalongthewayandplentyofselfinquisition.Itmaywellbringupsomeoldissuesandemotionstoosobereadyforthis.Andyogateachertraininggulpsahugeamountoftimesopreparetoscalebackyoursociallifeforawhile.Attheendofitallthoughitslikelythatyouwillhavehadoneofthemostmemorabletimesofyourlifemakingfriendslearningnewskillsand-ultimately-gettingreadytotakeyournewcraftoutintotheworld.Bebravewarriorchildthisisjustthestartofyourincrediblejourney. 18www.ommagazine.comTeachertrainingaccreditation 19Teachertrainingaccreditationwww.ommagazine.comBritishWheelofYogaRecognisedbySportEnglandaquasigovernmentbodyasthegoverningbodyforyogainthiscountry.TheBWYalsorunsanumberofteachertrainingcourseswithqualicationsrecognisedbyREPSseebelow.bwy.org.ukYogaAllianceUKNotlinkedtoYogaAllianceUSAalthoughmanyacronymsusedaresimilar.Itoerswidelyacceptedstandardsaswellasanongoingmembershipschemetosupportteacherswiththingslikeinsuranceandpublicity.yogaalliance.co.ukYogaScotlandRecognisedbySportScotlandasthegoverningbodyforyogainScotland.Ithasanetworkofaround300qualiedregisteredandinsuredteachers.yogascotland.org.ukYogaAllianceUSAFormedin1999thisisthenationalyogaorganisationintheUSA.IfyoueverwanttoteachStatesidethenyoullcertainlycomeacrossthisbody.Widelyrecognisedheretoo.NotlinkedtoYogaAllianceUK.yogaalliance.orgIndependentYogaNetworkAnetworkofindependentteachersandschoolsitwassetupin2004inparttooeraresponsetothetnessindustrysattempttodeneacceptableyogatrainingandasanalternativetotheBWYroute.independentyoganetwork.orgRegisterofExerciseProfessionalsREPsisanindependentpublicregisterthatrecognisesthequalicationsofUKhealthandexerciseinstructors.Itcanbevitalifyourelookingtoteachyogainagym.exerciseregister.orgCentralYMCAQualifcationsCYQisahighlyregardedbodyfortnessqualicationswithayogateachingdiplomacourse.AUKhealthandtnessawardingbodyqualicationsareapprovedthroughthegovernmentviaOfqualandtheSectorSkillsCouncilSkillsActive.cyq.org.ukWheretogetqualifedGettingtherightprofessionalqualificationisessentialtoteaching.Findoutwhoswhointheyogaaccreditationmaze www.ommagazine.comTeachertrainingaccreditationWhatmakesagreatteacherInspiringwordsromsomeothenationsfnestyogainstructorsThelightofyogawillshinefromateacherwhoembracestheyamasandniyamasinthoughtwordanddeed.Agreatyogateacherisalsoagreatstudent.LouisePalmer-Mastertoncamyoga.co.ukAgreatyogateachertakesyoufromwhereveryouarestressedmoodyorfeduptoaplaceofpeaceinsideyourself.Youshouldleavetheclassfeelinglikeyouvehadaholiday.JaneSaraswatiClaphamdruworldwide.comAbalanceofeducationandinspirationwithatouchofentertainment.Whereknowledgeandexperienceteachalignmentandphilosophyandanauthenticvoiceandcharactercanmakeapositiveimpact.DavidLureyfndbalance.netAgreatyogateacherissomeonewhocancreateasafespacewheretheirstudentsfeelinspiredandencouragedtoexploresomewhereinsideofthemselvestheyhaventhadthecouragetoexplorebefore.MercedesNgohyeotown.comAgreatyogateacherembodiesthequalitiesofhumilityintegritypatienceknowledgeandhumour.Theyareonthepathworkingonthemselvessotheycanbealighthouseforconsciousness.KatyAppletonappleyoga.comAgoodyogateacherisapractitionernotaperformer.Alwayshavethetimetohelpadjustorgiveinstructioninbreathworkaswellasasanaandremembertogetothemat.Agreatteacherneedstheeyethehandandmostimportantlytheheart.Anne-MarieNewlandsun-power-yoga.co.ukAyogidesirousofsuccessshouldkeeptheknowledgeofHathayogasecretforitbecomespotentforconcealingandimpotentbyexposing.Agoodteacherguidesandinspiresthestudentinhisownjourneycarefullyavoidingteachinganything.BrianCooperunionyoga.co.uk www.ommagazine.comTeachertrainingaccreditationAreyoureadytotakeyouryogapracticetothenextlevelMahalaYogaTeacherTrainingprogramcanhelpyoudojustthatwhilealsopreparingyoutoshareyourpassionforyoga.WouldyouliketotraintobecomeayogateacherunderayogaapprenticeshipBecomeayogateacherwithMahalaYogaweareafullyintegratedindependentteachertrainingschoolbasedinClaphamprovidingthemostInnovativein-depthteachertrainingprograminSouthwestLondonthatpromisestoInspireandupliftyouUnlockingyourtruepotentialasteacherofyoga.Enrolnowforour200hourTeacherTrainingprogramduetoruninClaphamin2014.SpecialEarlybirddiscountof1999Emailinfoyogaclaphamorcall07782220123todayforfulldetailsonournextsuccessfulprogramwww.yogaclapham.comGetclassconfdentGetmessywhileyourelearningandgetclassteacherconfdentMakesureyoufeelcondentinyourabilitieswhenyoutakeyourrstclass.Andthatwillcomethroughpracticeandlotsofit.OneofthemostimportantfactorssaysDylanAyaloomasterfacilitatoratHotPowerYogahotpoweryoga.co.ukisnottounderestimatethecriticalimportanceofpractisingteaching.Andyetcondenceisaproblemformanynewgraduatescomingoutofteachertraining.Youcantlearntoteachfromatextbook.Whilsttheoreticalknowledgeisessentialyouhavetoteachinordertoteach.Atrainingprogrammewithsignicantexperientialcontentisthereforecriticaltobuildingcondence.Althoughweareallblessedwithvaryingamountsofcondencewecanalllearnandgrowfromsimplyexploringandgettingmessy.AsadultsweforgetwhatitsliketolearnsaysAyaloo.Childrenthinknothingofmakingmistakesandacceptthemaspartofthelearningprocess.Itsimportantatrainingprogrammeencouragesstudentstogivethemselvespermissiontogetmessywithteaching. Teachertrainingaccreditation24www.ommagazine.comAsktheteacherDontbeshybesuretoaskyourprospectiveteachertrainerstherightquestionsHistoryHowlonghasyourschoolbeenestablishedHowmanystudentsgraduatesdoyouhaveDoyouhavespecialistsinotherrelevanteldsonyourteachingteamCertifcationWhatqualicationswillIreceiveattheendofthecourseIsthecourseaccreditedbytheBritishWheelofYogaYogaAllianceorsimilarbodyHowqualiedaretheinstructorsPracticalWhereisthecourseheldUKoroverseasHowbigaretheclassgroupsHowlongdoesthetraininglastArethereexiblepaymentplansdiscountsSupportWhatsupportdoyouoeryouryogateachersafterthecourseDoyouoeranypostgraduatetrainingAnypracticalsupportavailableforbuildingyourownbusiness 26www.ommagazine.comTeachertrainingaccreditationTheprofessionalsUnderstandingtheneedforcontinuousprofessionaldevelopment.ByJacquelineAnnabellePurnellForanyestablishedyogateachertheideaofcontinuingprofessionaldevelopmentCPDwillalreadybefamiliar-butmaybelesssofornewcomers.Itssimple.Justasanygooddoctorneedstobrushuponthelatestmedicalsciencesotoodoyogainstructorsneedtofamiliarisethemselveswithanynewteachingtrendsorrelatedareaslikeanatomy.ProfessionalgrowthIndeedCPDobligationsarecommontomostprofessionsthroughouttheworld.Sometimesthereisaverystructuredapproachtolearningtohelpensurecompetencetakinginknowledgeskillsandpracticalexperience.CPDwithintheyogaworldfollowsthecompletionofformalteachertraining.Itconsistsofanyeducationalactivitywhichhelpstomaintaindeveloporincreaseknowledgeproblem-solvingtechnicalskillsorprofessionalperformancestandards-allwiththegoalthatteachersprovidebetterstandardsofclassdelivery.ItsimportanttogrowbothpersonallyandprofessionallyandintermsofCPDthismeansenhancingonesabilitytocommunicate www.ommagazine.comTeachertrainingaccreditationanynewandup-to-dateideaswithstudentsorotherpractitioners.Byenhancingourownqualicationsweareabletooermoreinnovativeteachingsequencingorskillsthatareabletotouchstudentsonnewlevels.OntrendCPDincludesformalactivitieswithvariousrecognisedmethodsofgivingarevalidationprocessinwhichteachersdemonstratetheircommitmenttocontinuedcompetentperformanceinaframeworkthatisfairrelevantinclusivetransferableandformative.Butitisanareaitselfwhichisconstantlyupdatinglikealivingbreathingorganismwhichmeansitsimportanttostayup-to-date.ForinstancesomepeoplewhoseeexerciseasanecessitymaystillliketoswitchoandwatchTVwhilepoundingthetreadmillforhoursbutmorestudentstodayareaskingforgreaterdepthormeditationaswellasarelaxingorchallengingclass.Ourclassesareinspiredbyourownpracticewhichitselfcontinuallyevolvessoitsimportantforustoremainstudentsourselves.Wehavetoremainacutelyawarethatourstudentsarereceivingtopqualitytuition.Thismeanswehavetoexposeourselvestothemastersintheireldsfromprofessionalstudiesthroughtoanatomyorphysiology.CommerciallyviableAndtheresgoodbusinesssensebehindittoo.TomakeyourselfcommerciallyviableasayogateacheryouneedtobeconstantlyupdatingandincreasingthedepthofyourknowledgethroughCPD.Itcouldmeanthedierencebetweengettinginsuredornot.Thiscanbeacrossawiderangeofareasfromsequencingandlessonplanningthroughtoprofessionalstudiesandmeditation.Oritmayincludetheever-changinghistoryofyogathesisterscienceofayurvedavegetarianorvegannutritiontheSanskrittextsormoreesotericareasthatsometeachersincludeintheirclassesandworkshops.WhateverrouteyoutakeinyouryogiccareerCPDissomethingyoucannotaordtoignore.JacquelineAnnabellePurnellistheregionaltrainingocerfortheBritishWheelofYogaLondonregion.ShealsorunsYogaShalaIbizayogashalaibiza.com 28www.ommagazine.comTeachertrainingaccreditationTrustyourintuitionLeadingUSinstructorAnaForrestexplainshowintuitionandbusinessacumenarebothimportantingredientsforsuccessHowImadeithappen-AnaForrestTop3thingsyogisshouldknowbeforestartingayogacareer1.Takeasmanydierentteachingopportunitiesaspossiblewithasmanydierentkindsofpeopletogetversatileandexibleinyourproblem-solvingwithyourstudents.2.Irecommendatleastfortherstyearmaybetwoyearstokeepyourregularpayingjobaswellasteach.Thisgivesyourbabyyogateachersometimetogetseasonedandgrowup.Itsanunnecessaryhardshiptoputallofyourlivingexpensesonthisnewlyburgeoningteacher.Itseasytosuocateinspirationbygivingtheyoungyogateachertoomuchnancialresponsibilitytoofastforexamplepayingthemortgage.3.Whenyougotoworkwithsomeonegetacontract.Havetheagreementsinwritingkeepacopyadvocateforyourself.WhatwouldyoudodierentlynowifyouwerestartingagainIwouldpaymoreattentiontomysuspicionsaboutbeingusedinsteadofwritingthemoasjustbeingabadyogaperson.Mysuspicionswereactuallymyintuitionspeakingtomeaboutsomethingthatwasgoingwrong.Andtakeabusinesscourse.IwasconstantlythrownoandbewilderedbybusinessdecisionsIdidntreallyknowhowmanyoptionsweretrulyavailable.ForthatreasonIincludeabusinesscourseintheForrestYogaFoundationTeacherTraining.Wheredoyouhopetobein10yearsAmongmyplansforthefutureistoestablishForrestYogateachersineverycountry.Tenyearsfromnowatage66Ihopetobesomewhereonthisplanet-aliveinlovewanderinginthewildernessandteachingpassionately.IalsohaveafantasyaboutteachinginspaceIwouldlovetoworkwiththeastronautswhospendlongperiodsoftimeinZeroGravity.IamcondentIcandevelopaForrestYogaprogrammethatwouldhelpthemsustaintheirbloodmuscleandbonemass.AnaForrestisthefounderofForrestYogaforrestyoga.com www.ommagazine.com29Teachertrainingaccreditation 30www.ommagazine.comBuildingthebusinessBuildingthebusinessWithyournewyogateachingcertifcateunderyourbeltyoureraringtogo.Hereshowtogetstarted 31www.ommagazine.comBuildingthebusiness 32www.ommagazine.comBuildingthebusinessStartingoutTakingyourfrststepsasayogateacherSoyouvegraduatedfromteachertrainingwithyingcoloursandnowyouwanttostartbuildingyournewcareer.Hopefullybynowyouwillhavegainedsomevaluableteachinginsightfromyourcourse.Infactifyouchosewiselyyoumayevenreceiveongoingbusinesshelpandsupportfromyourcourseproviderasyoustepintotheworldofpaidteaching.Thisisagreatthingtolookoutforbeforeyoursignup.Experthelpinareassuchasmarketingwebsitesandbookkeepingcanbeinvaluableatthisearlystage.Formostpeoplethisisatimeoflearningtheropesofsettinguponeortwoclassesofyourownworkingoutwhatcontentyouwanttoincludeandcruciallyattractingsomestudents.Itcanalsomeanprovidingcoverforothermoreestablishedyogateachersinyourarea.Itsalsoaboutdevelopingyourownuniqueteachingstyle.Howyougoaboutthiswilldependonwhatyouwanttoachieve.Somearenotfussyandarehappytoteachanywhereandeverywherefromchurchhallstoplushgymstocruiseliners.Othersmayhavemoresetideasandwanttodotheirownthinginsideoneofthetownshottestyogastudios.Whereveryoureheadingthechancesareyoullhavetoputinlotsoflegworktoachieveittherestypicallynoshortcuttolong-termsuccess.Agoodplacetostartistondyouruniquenessasateachersomethingthatcannotbereplicatedbyanyoneelse.Drawupalistofyourstrengthsandweaknessesthenaskpotentialstudentswhattheymightlikeseewhatyourneighbourhoodneeds.Throughthiskindofanalysisyoumaybeabletospotanicheinthemarketwhereyoucanreallyestablishyourself.Whenyouarereadytogooutintotheworldthenmakesureyouhaveafewbasicsinplaceespeciallyawebsite.Thisdoesnthavetobeanythingfancybutitmustannounceyourpresenceintheonlineworld.Evenifyoudontownacomputerandhaveneversentanemailinyourlifethisallowsyoutobefoundbypotentialstudentsinyourarea.Ifyoufeartechnologythenthinkofitmoreasavirtualbusinesscardsimplystatinghowtogetintouchwithyounamephonenumberaddressteachingstyle.ButifyoucanovercomeyourITterrorthentheonlineworldisyouroysterwhenitcomestomarketing.Withsimpleonlinewebbuildingpackagesnowavailableyoumaybeabletobuildyoursiteyourselfbutifnotthenrecruitsomeonetodoitforyou.Ifyoucantaorditthenoerfreeyogaclassesinreturnfordevelopingyoursite.ThisshouldthenopenupotheronlinesocialmediapossibilitiestoosuchasFacebookandTwitterthesearegreatforbuildingcommunity Buildingthebusinesswww.ommagazine.comandkeepingpeopleinformedastowhatyoureupto.Afterthatstartbuildingyournameonabroaderlevel.Aswellasonlinemarketinggetsomeyersprintedupordothemyourselfathomeandplacethemoncommunityboardsatlocalgymsschoolsandvillagehalls-anywhereyouthinkyourstudentsmightbelooking.Makecontactwiththeyogastudiosinyourareaandintroduceyourself.Itdoesntpaytobeshyespeciallyintheearlydaysitmightleadtoopportunity.Becreativetoo.Findwaystoapproachnewgroups.Forexampleifanewstudyshowsthatpoliceocersareundertoomuchstresstrypitchingastressreductioncourseatthelocalpolicestation.Thinkoutsidethebox.Ifyouaretryingtodrumupinterestinoneofyourearlyclassesbesuretotellallincludingthelocalpress.Itmaybehardtointerestbusyreporterssothinkupsomeinventiveornewsworthypublicityliketakingaminiyogasessionoutontothestreetoutsidethetownhall.Oroersomesimpledesk-basedstretchingexercisestothelocalnewspaperteam.Aboveallbeclearandauthenticasthiswillhelpyouwinthroughintheend.Itmaybedicultestablishingyourselfduringthatrstyearbutitcanbedone.Askasmanyotherteachersasyoupossiblycanhowtheydidit-andthenfollowyourownpath. www.ommagazine.com35BuildingthebusinessSocialmediaandmarketing7simpleonlinemarketingtipsforgettingmorestudentsthroughthedoorYoumusthaveawebsite.Evenifitsjustasimplecallingcardsitewithcontactdetailstheremustbeanonlinespacewherepotentialstudentscanlocateyou.Agreatwebsite-onethatlooksgoodiseasytonavigateandhighlightsyourirresistibleoer-isevenbetter.Usekeywords.Besuretousetherightkeywordsonyoursitesoitiseasytondwhenprospectivestudentssearchforyou.Thinkcreativelywithpossiblesearchtermssothatyoucaneasilybepickedupbysearchengines.StartaFacebookpage.Hangoutwhereyourstudentshangout.ThereareplentyofothersocialmediaoptionstooTwitter.Greatforbuildingrelationshipsandcommunities.Keepthemup-to-datewithpostsandmakethemfunandinteresting.Getgraphic.Visualsareagreatwaytograbinterestifyoureusinganytypeofsocialmedia.Sonexttimeyoureintheparktakethatphotoandpostit.Apictureandashortcaptionarefarmorepalatabletoquickmovingonlinepassersbythanlongblurb.Stayconnected.WithallyouronlineandsocialmediaactivitybesuretolinkanyinformationtoyouandyourwebpresencedirectingtracbetweenyoursiteandFacebookpageoranyotheroutlets.Collectemailaddresses.Dontbeafraidtoaddnewemailaddressestoyourdatabaseandprovideregularmailings.Thismaynotsitrightwithsomesomakesurethereisaneasyunsubscribeoption.Addsomevalue.Makeyouremailbulletinsmorereadableincludeusefulinformationsuchasadviceonapostureorsequenceasimplemeditationorapositivearmationorquote.Yourstudentswillloveyouforit. 36www.ommagazine.comBuildingthebusinessSocialnetworkingIfyogasallaboutconnectingwithyourselfthenyogateachingsallaboutconnectingwithyourstudents.Hereshowtoconnecttomoreofthemviasocialnetworkingandseethoseclassnumbersrise.GetcreativeUsecreativecontentsuchasvideosandimagestogrowyouryogacommunity.Postashortvideoorreleaseasequencetoinspireyourstudents.Rememberapicturetellsathousandwords.Andsharewiththemanythingthatyoulikewhileyouresurngthewebstudentswouldliketoknowwhatyoureuptooutsideofclass.DontovershareYoucanhavetoomuchofagoodthing.SharingcontentandpersonalimagesisgreattobuildrapportwithyourstudentsbutgoeasywithyoursummersnapsfromthatwildpoolpartyinIbizalastsummer.Makesurecontentisappropriate.LuckilyFacebookletsyouvetoanyquestionablephotospostedbyothers.DoubleupBesuretorolloutanyaddedvaluecontentyouputoutthereviaallthemainsocialnetworks.IfyouhaveagreatimagetosharethendontjustsaveitforFacebookbutspreadthelovethroughTwitterInstagramorPintrest.ThenewOMYogaPagesserviceseebelowallowsthistohappeneortlessly.TwowayexchangeInvolveyourcommunityonlinebyinitiatingconversationswiththem.Askthoughtfulquestionstoseehowtheyfeelaboutsomeoflifesbigissues.Challengethem.Peoplelovetofeelengagedinthingssotheywillenjoygettinginteractivewithyou.GetnetworkingStayactiveonlinetogetyourselfknownandyourmessageheard.Contributeonyogaforumsoronlinediscussionsorontopicsanddebatesthatyoufeelpassionatelyabout.Spreadthewordinasubtlewaytoletpeopleknowyoureoutthere.SocialmediathebigonesTwitterFacebookGooglePinterestYoutubeLinkedinInstagramIntroducingOMYogaPagesTheriseofthenichesocialnetworkBesuretocheckoutthenextbigthingintheYogacommunityOMYogaPagesomyogapages.comthenewsocialnetworkdedicatedtoyoga.Builtwithbothprofessionalsandstudentsinmindthisnewcommunityhasawealthoftoolsforyogapractitionerstopromotethemselvesfrombusinessandeventslistingstoblogandvideouploads.OMYogaPageshasintegratedfunctionalitywhichoersmemberstheoptiontoconnecttheirOMYogaPagesaccountwiththeirexistingsocialaccountssuchasFacebookandTwittertherebystreamliningsocialmediaupdatessaysOMYogaPagesProjectManagerHannahRampton.SoifyourealreadyfeelingoverwhelmedbytheamountofsocialnetworksyouneedtomanagetoreachouttoyourstudentsOMYogaPagescansimplifythisforyou.Nowthatsyogasocialnetworkingmadesimple. 37www.ommagazine.comBuildingthebusiness www.ommagazine.comYOGASTUDIOYOGASTUDIOBuildingthebusinessTheresonlyonesimplethingyouneedtounderstandaboutmarketingwhenyourestartingout.Itisthiswhateveritisyoureoeringifyoudonttellanyoneaboutitthennobodywillgettohearaboutit.Thatapplieswhetheryourejuststartingyourrstyogaclassesoryoureopeningyourthirdstudioor-forthatmatter-runninganyotherkindofbusinessfromabikerepairshoptoabank.Althoughfriendsandfamilymightcomealongtoyouropeningnightthechancesofsurvivallong-termrestongettingnewpeople-totalstrangersinfact-interestedenoughtocheckyououtandultimatelystepthroughyourdoor.Andthatmeanspromotingyourselfyourstudiooryourneweco-friendlyyogaclothingrangeinsomeshapeorform.Marketingisessentialifyouwantathrivingyogacareer.Thegoodnewsisitseasierthanitsounds.Youdontneedtodoanycoldcallingthisisntdoubleglazingsoyoullneednospecialsalestrainingyoujustneedtogetyourearnestandhonestmessageoutthere.Thiscanbeblatantliketakingoutpaidadvertisinginthelocalnewspaperforexampleorstickingbusinesscardsorpostersinshopwindows.MakeyourmarketingworkYoudontneedadegreeinmarketingtogetyourstudentnumbersup.Youjustneedtobeyourownbeautifulselfandrollyoursleevesup www.ommagazine.comBuildingthebusinessOritcanbedoneinmoresubtlewayssuchascommunitybuildingviaonlinesocialmediaordrummingupmediainterestwithspecialoruniquelocalevents.Gettingpeopletogethertoraisemoneyforcharityisalwaysagreatwaytogetthepressonyourside.Whatyoureafterinallcasesistogetyourpersonalmessageacrosswhatyogayoureoeringandmoreimportantlyhowitcanhelpothers.MoststrangerswontcarethatyoureoeringabeginnersHathaclassatthechurchhallonTuesdayeveningsat7pm.Theymayrespondthoughifyoucantapintoaneedoftheirs.Forinstanceyourclasscouldbetargetedatoceworkersontheirwayhomefromworkpromisingthemanhourofbackcareaftersittingatthedeskalldayormaybesomegentlestressrelief.Oritcouldbegearedtohelpingmumsgrabsomequiettimeafterafulldaywiththekids.Itdoesnthavetocostafortuneeither.Infactitswiseinthebeginningtoputastrictbudgetonhowmuchyouarewillingandabletospendincludingevenbasicslikeleaetsandyers.Savewhereyoucanitsnowpossibletogetbusinesscardsprintedforfreeonline.Andbesuretomaximisefreepublicityoutlets.Buildacontactdatabaseandsendaregularemailbulletintokeeppeopleinformedastowhatyoureupto.PostregularlybutdontoverdoitonFacebookandelsewhere.Tryandbeinterestingusefulandmakeyourselfavailablewhenpeoplewantfurtherinformation.Beprofessionalandrespondpromptly.Itsnotrocketscience.Infactitsnotscienceatallmoreaboutbeingcreativeandthatssomethingthatcomesnaturallytoalotofyogis.Checkoutwhatothersaredoingandseewhatworksandwhatlooksgood.Usethatasastartingpoint.Thensimplysprinkleyourownuniqueandincrediblemagicalmarketingdustonyouryogamarketingdrive.YOGASTUDIOYOGASTUDIORegisternowfor300hourteachertrainingtasterdaySunday24thNovemberFithubHighStReigateRH29AEEmailcharliyogarhythm.org 41Buildingthebusinesswww.ommagazine.com10yearsandcountingSunPowerYogacelebratesits10thanniversarythisyear.FounderandyogamaverickAnne-MarieNewlandexplainshowshediditSunPowerYogawascreatedin2003soitsour10yearanniversary.IcreatedtheschoolbecauseIhonestlyfelttherewassomethingmissingatthattime.Therewasonedominatingtrainingoutthereatthetimethatinmyopiniondidnotreectamodernaswellastraditionalethos.YogawasoftentaughtasseparatedsubjectstheorybeingverydustyandoldfashionedinitsdeliveryandtheHathainthesameway.Therehavealwaysbeenmavericksoutthereandespeciallysoinyoga.ItwasKrishnamacharyawhobrokefromtraditionandinitiatedawomanthatwomanwasIndiraDevi.Thankgoodnessforhisforesight.HecouldseethatyogawaslosingitsimportanceinIndianlifeasmoreandmoremenpursuedbusinessandmoney.Womenwerethefutureofyogassurvival.UnityinadversityIhadstudiedIyengarinthe70sSivanandainthe80sandAstangaVinyasainthe90s.Eachofthosestylesandtraditionsgavemesomethingreallyimportantinbothmypracticeandmypersonaldevelopmentbutnoneheldme.IhonestlybelievedtherewereHowImadeithappen-Anne-MarieNewland 42www.ommagazine.compeopleouttherewhowouldloveablendofthethreeinaowingattainableandsustainableyogapractice.ThisinnowaymeantthatyogawastobewatereddownquitetheoppositeIthinkitneededtobemadesimplerinitsdeliverytoincludetheorybreathingandtheasanaallinoneclass.Iwasright.Iamveryproudofwhatmyteamandmyteachershaveachievedtogether.Unityinadversityisourmotto.IthinkthatIdontseethepitfallsluckyme.Whenitcomestocreatingideasnomatterwhatthoseideasareyoumustfeelreadytoleapintotheunknown.Iteachentrepreneurshiptobusinesscollegesandthetwomostimportantthingsaretograbanopportunitywhenitcomesalongandthentomakeithappen.IgotthrownotheAstangayogateacherslistin2001becauseitwasdiscoveredIwasntapurist.HaSoafterreadingtheletterfromthepowersaboveIstoodupandthoughtthatsitSunPowerYogaisborntoday.AndIhaveneverlookedback.10yearsonIn10yearstimeIhopeIamabletogetdowntomypracticeandletsomeoneelseruntheoce.Ialsohopetoseesomeofmyseniorteachersjoinmeinspreadingourworkfurtheraeld.WehavebeeninvitedtoChinaRussiaIndiaandtheUSandwhenthelastofmyfourchildrenleavesforuniversityIhopetodothat.Myvisionfortheschoolisthatwecontinuetoinspirepeopletowanttoteachnotjustforabetterwagebutfortheirownsurvival.Asamothertheschoolsupportsfamilies-andthatmeansmothersfathersandgrandparentswhowanttosharetheirloveofyogawithothers.IthinkifwecancontinuetotrainteacherswhobelieveinauthenticitythenIwillbedelighted.MyoldestsonhasasistercompanycalledYocalm.comandIamhopinghewilltakeoverandlookaftermeinmyoldageBestadviceThebestadviceIcangiveistodoitifyouwantit.Thereisnothingyouneedbutpassionandanincredibleamountofstaminatokeepgoing.Whenitsyouthatsgoingthroughacrisisremembertouseyouryogabusinessself-practiceandfriendstohelpyouthroughit.Workcanbeafocusbutyogawillbeyoursaviour.IfyoustartayogabusinessforachallengeorbecauseitsallyouwanttodothenpracticepracticepracticeandalliscomingasinthefamouswordsofPattabhiJois.Anne-MarieNewlandisthefounderofSunPowerYogasun-power-yoga.co.ukBuildingthebusiness OCTOBER2013-3.9510yearsandcounting...Adietforlife-thinkinglong-termCommunitybuilding-theotherpersonisyouMyyogabusiness-justdoitScarybutscrummy-HalloweenpartytreatsAYogaRetreatinMarrakechworthWIN1400masteringanewpose11posebalancstrengthgrFromzerotoheroAgentlemansguidetoyoga10thingsthenoviceneedstoknowomyogashow2013NOVEMBER2013-3.95thelatestcrazeOMMeets-AnaForrestListentoyourgut-tuneintoyourtummyBoostingojas-replenishvitalenergyBlagyourwayinblogging-5stepstosuccessAPurpleValleyYogaRetreatworthWIN1200BeathomeonthematwhereveryouareBringyourpracticehomeWhereverIlaymymatWhywearwhitetherepresentationofwhiteinyogaPaddleboardyogaavoidthedistractionsDontstressmanifestyouareachildoftheuniverse www.ommagazine.com44BuildingthebusinessFromEastenderstoenlightenmentHowaformerBBCscripteditormadeheryogabusinessdreamcometrueHowImadeithappen-JudyHirshSampathYogaunitedmanufacturesyogaproductsinIndiamadebyindividualswhohavesewingmachinesathome.Thisisthestoryofhowtheirbusinessgrewfromoneyogamatbagtoanonlinestoresupplyingthewholerangeofyogakittostudiosteachersandyogisaroundtheworld.Around15yearsagoJudyHirshwasworkingasaBBCscripteditoronpopulardramassuchasEastendersandCasualty.Althoughsheenjoyedtheprestigeofworkingonprogrammeswatchedbymillionsheryogapracticeseemedtobeshiftingsomethinginsideandcombinedwithturning30shefoundherprioritieschanging.Inthespiritofadventuresheturneddownpromotiontoproducerandpackedherbagstogoandseetheworld.ShesetolookingforsomethingmeaningfulsomethingtofeedhersoulnotheregoyesthatoldclichshesotoIndiatondherself.Tocutalongandnavel-gazinglyendlessstoryshortsheemergedafewyearsdownthelinewithanIndianhusbandandaBWYyogateachingqualicationandwasndingsharingthedelightsofyogawithpeopleofallagessizesandabilitiesinnitelymorejoyfulthanworkingonpilesofscriptsaboutimaginarypeopleinmadeupplaces.BackintheUKherstudentskeptcommentingontheyogamatbagwhichAnandialovelywomanwithafootpeddlesewinginanIndianshingcommunityhadmadeforher.SheaskedhertomakeafewmoreandbeforeyoucouldsayPatanjalitheyhadawholesaleorderfor100yogamalaimatbagsfromonlineretailerYogamattersandhadtondsomemoreladieswithsewingmachines.HerhusbandSaravananhadcontactsinChennaiwhichturnedouttobeinvaluableandtheysetupYogamalaiwiththegoalofcreatingbeautifulyogamatbagsinthespiritofyoga-usingfairtradeprinciplestosupportfamiliesandwomenintheircommunity. www.ommagazine.com45BuildingthebusinessTenyearslatertheyarestillmakingthesignatureyogamalaielephantmatbagandsellingthemthroughtheirUKonlinestoreyogaunitedandhavedesignedkitbagsteachersbagsbolsterscushionsbeltsandeyepillows.Astherangehasgrownyogaunitednowstocksotherproductsfromaroundtheworldsocustomerscanndmatspropsbagsandothergiftideasunderonevirtualroof.HirshandherhusbandgotoIndiaeverywintertotalktothefamilieswhoseliveshavebeenchangedbyyogamalaidiscussideasofhowtogoforwardchoosefabricsanddesignnewproducts.ButherstudentswerenthappyaboutherdisappearingotoIndiaforthewinter.Soaboutsixyearsagoshesaidwhydontyoucomewithmeandshewastotallysurprisedwhensomeofthemactuallydid.YogaunitedhasbeenrunningwintersunyogaholidaysinIndiaeveryyearsincethenandfor2014therearethreeholidayslinedup.YogaunitedalsoorganisesholidaysforotherteacherswhowanttotakeagroupsofstudentstoIndiabutdontwantthehassleoforganisingit.Hirshbelievesyogaistransformativeandcanbelife-changing.IfyoustickwithyouryamasandniyamasPatanjaliscodesoflivingsoulfullyyouwillneversteerawayfromthetruemeaningofyogaeveninbusinessshesays.JudyHirshSampathisthefounderofYogaunitedyogaunited.co.uk 46www.ommagazine.comTheboringstuffTheboringstufTedevilisinthedetail.Bewarnedyogispayattentiontothepaperworkiyouwanttothrive 47www.ommagazine.comTheboringstuff www.ommagazine.com48TheboringstuffMoneymattersMakesureyouryogabusinessaddsupwhenitcomestofnanceItshardtooverstatetheimportanceofgoodrecordkeepingwhenrunningayogabusiness.NoyourenotinthisgameforthemoneyorthepleasureoflinganannualtaxreturntoHerMajestysRevenueandCustomsdontworryyoullsoongettoknowtheselovelypeopleifyouarenotyetfamiliar.Butunlessyoupaycloseattentiontothesedullandmundanedetailsthenyouryogabusinessisnotgoinganywhere.Itmaywellbethatyouarethemostcharismaticinspiringteachertohittheseshoresinadecadebutifyoucantpaythebillseachmonthyoullsoonbedeniedtheopportunitytoshareyourspecialgift.Andthatwouldbeagreattragedygivenhowmuchyourstudents-andtheworldingeneral-standtobenetfromtheirtimeonthematwithyou.Sogetyourhouseinorderbeforeyoubegin.Youdontneedtounderstandallofthecomplexitiesofthetaxsystemortheseeminglyinaneinsurancejargonbutyoudoneedtomakesureyourbasicsystemsareinplacesothingsdontgetoutofhandasyougrow.Thismeansgettinginsured-aninsuranceadvisorwillhelpyoubutalsotalktootherteachers-andkeepingyourbooksup-to-daterightfromthestart.Keepitsimplesothatyouunderstandyourownrecordsandifitstretchesyoutoomuchthatsthetimetoaskforhelp.Ifyoukeepgoodaccountingrecordsthenitmakesalltheotherthingslikelingtaxreturnsthatmuchsimpler.Thereareplentyofsoftwarepackagesavailabletohelpyoumanageyouraairssmoothlywhetheryoureasoletradeorrunningastringofstudios.Againwherethingsgetcomplicatedjustbringintheadviceofanexpert.Itcantaketimetosetthingsupproperlyatthebeginningbutitwillbeworthitintheend.Themoreattentionyoupaytothisatthestartthebetterchanceyoullhaveofmakingacareerdoingwhatyoulove. 50Theboringstuffwww.ommagazine.comWhatsayogafranchiseWhatistheadvantageofayogafranchiseYogaBelliesfounderCherylMacDonaldexplainshowitworksHowImadeithappen-CherylMacDonaldWehavealmost90YogaBelliesteacherssharingourphilosophiesacrosstheworldnowandIwouldlovetoseethisnumbergrowwithteacherswhotrulyloveallthingsyogabirthandbaby.IwouldliketohaveteachersintheUSAandAustraliaandIamlookingfortherightteachersnowtohelpmetrainmoreYogaBelliesteachers.ThemainproblemwithabasicyogateachertrainingYTTtodayisthatyouaregivenallofthesebeautifulyogaskills-andthenleftattheendwonderingwhattodowiththem.Therewerealmost50peopleonmyYTTandonlyfourofthemnowteachyoga.Mostpeoplestartaclassnobodycomesandthentheycantafordtogoon.YogaBelliesprovideseverythingthatyogisneedfromtheperspectiveofasocially-consciousbusinesstomakesurethatteachingyogacanbringhomeenoughtopaythebillsandmore.WetakecareofallthebusinesssideofthingslikewebsitesmarketingPRandsocialmediaweevenhelpourteachersandmentorthemwiththeirbusinessplan.Idonthaveanyteacherswhodonthavefullclassesmanywithoneortwomonthwaitinglists.Wealsogiveourteachersyogabusinesscoachingonanongoingbasistoallowthemtobeprofessionalaswellasethical.Ithinkthethingtheteacherslovethemostistheday-to-daycontactweallhaveacrosstheworldandouramazingsupportnetwork.Soeventhoughyouworkaloneyouhavefriendsacrosstheworldreadytohelpandadvise.IlovewhatwehavebuiltherewithYogaBelliesacommunityofwomensupportingwomenduringthemostimportanttimeoftheirlivesusingyogictechniques.Iwanttokeeplearningaboutyogaespeciallyforwomenandchildrenandtokeeptrainingteachersandencouragethemontheirteachingjourney.Ilovethebeautifulcircleofcompassionthatwehavebuiltandanythingmorethatcomesfromthatmakesmeveryhappy. TheboringstuffTop3businesstips1.Ifyouwanttomaketeachingyogayourfullorparttimecareerthenyouneedtotreatitlikeanyotherbusinesskeepyourbasicaccountsup-to-datedailyrespondtoenquiresinatimelymannerandalwaysbeprofessionalwhenteaching.2.Spendasmuchtimeonyourownyogapracticeasyoucan.Gettoasmanyotherstylesofyogaclassasyoucanandkeeprememberingthattheteachingcerticationisjustthebeginningofyourlearning.Ifyoucanjoinayogafranchiseorgetsomeoneelsetodoyourwebsiteandaccountsiftheseareasarenotyourspecialitythenyoushould.Youwanttobeayogateachernotawebsiteengineersolettheprofessionalstakecareofthebusinessandtechybitssoyoucanfocusonyourdreamofteachingyoga.3.Chooseyournichewithinyogaandbecomeanexpertinyourchoseneldsothatcouldbeyogatherapyoryogaforsports.Whateveritisbecomeasknowledgeableintheeldaspossible.Youryogateachertrainingcerticateisonlytheverybeginningofyourjourney.CherylMacDonaldisthefounderofYogaBeliiesyogabellies.comIntothedenCherylMacDonaldandhusbandMichaelappearedontheBBCsDragonsDenTVshowinSeptember2013.Theysecureda50000investmentfromwell-knownDragonDuncanBannatyne 52www.ommagazine.comTheboringstuffGetyourselfprotectedAshortintroductiontotheworldofinsurance.ByDavidBalenInsuranceisoftenviewedquitenegativelybutitcanbethedierencebetweenlosingyourlivelihoodornotandisessentialinpromotingaprofessionalimagetotheouterworldandtoprotectthepublic.Moreoverintodaysclaimscultureaidedbytheriseofnowinnofeesolicitorstheabilitytosueisnolongerrestrictedtotherichorfamous.Ifyoucarryoutatreatmentorgiveadviceregardlessoftowhomorhowfrequentyouareatrisk.GetprotectedSohowcanyogateachersandindividualtherapistsprotectthemselvesIwouldrecommendensuringyouhaveagoodqualityinsurancetohelpprotectagainstclientsorotherswhohavechosentomakeaclaimorcomplain.Covershouldincludepublicliabilitymedicalmalpracticebreachofcondentialitynanciallosscriminalandtaxdefencelossofreputationandproductsliability.Thereareofcoursemanyothertypesofprotectionavailablethatcancovercontentsbuildingsitemstakenawayfromthepremisessuchasmobileequipmentandlaptopslossofprotsarisingfromdamagetoyourpremisesprotectingyourselforcolleaguesforlossofincomeduetoillnessaccidentordeathandsoon.Forcorporateentitieswithmultitherapistclinicsbusinessessellinghealthproductsorothercommercialventurestherearevariousotherspecialpackagesavailabletoo.CommonpitfallsMostofthepitfallsweexperienceareduetoatherapistslackofknowledgeorfromnotlettinginsurersknowofanymaterialfactsorchangesrelevanttotherisksbeinginsured.Forexampleifyoustartworkingfromhomeyouneedtoadviseyourhomeinsureraboutthisiftheywerenotpreviouslyinformed.Manyhomeinsuranceprovidersdonotcoverforworkingfromhomeandtheymaychoosetorefuseaclaimevenanunrelatedoneiftheydiscoveryouhavebeenworkingfromhomeandtheywereunawareofthis.Othercommonpitfallsincludeindividualsunder-insuringthemselvestakingoutcoverfortheirbusinesscontentsforlessthanitsvalueorwhenthebusinessbecomesslightlylargerwithmoretherapistsorpractitionersworkinginthesameplacetheydonotgrowtheirinsurancecoverwiththebusiness.Itmaybetheydonothaveacorporatepolicyinplaceastheybelievetheywillbeadequatelycoveredbytheirownindividualprofessionalindemnityinsurances.Thisisnotalwaysthecaseandpractitionersshouldalwaysseekprofessionaladviceonwhatcovertheyneedateverystageoftheirbusinessdevelopment.ComplaintsManycomplaintsarisewithintherstfewsessionswithanewclientandoftenresultfrommisunderstandingsmiscommunicationinadequateadvicegivenattheoutsetfailingtomanageaclientsexpectationsorinappropriatebehaviour.Remembertokeepyourboundariesshowgoodlisteningandcommunicationskillsneverclaimorimplyyouareabletocureaconditionandmanagetheclientsexpectationsregardingyourservicesincludingcostlengthoftimeitcouldtakeandexplainboththepossiblepositiveandpossiblenegativeeectsofthetreatment.Remembertokeepgoodrecordsforatleastsevenyearspreferablyindenitelyofwhatyouhavetoldtheclientastheseareyourrstlineofdefenceifaclaimismadeagainstyou.Choosingabrokerwithagoodtrackrecordingivingexpertandsympatheticclaimssupportisvital.WhatifaclaimismadeagainstyouFirstdontpanic.Contactyourbrokertheyshouldbeabletogiveadviceonhowbesttodealwiththesituation.Neveradmitliabilityorpromisetopaythisprejudicesyourinsurerspositionandmaymeanthatyourinsurancebecomesnullied.Therearewaysofdealingwiththis.Ifindoubtask.Weallmakemistakesitispartofbeinghumanbutwithgoodqualitysupportyoucanbereassuredthatyouwillnotbepayingthepriceofthatmistakeyourselfyoucanthenreectlearnandmoveon.DavidBalenismanagingdirectorofBalensbalens.co.uk www.ommagazine.comTheboringstuffAdityAyogASchoolRyS200hRSElementsoClassicalandModernYogadevotionalandscienticapproachallcometogetherinthiscoursetooferyouahighlyexperientialcuttingedgeprogram.LearnhowtoIntegratetheullspectrumoancienttechniquesoYogaintoourcontemporaryliving.DevelopyourownTeachingStyleinastimulatingenvironmentasawayoExpressingyourCreativeSel.EnjoyaantasticSanghateachingstudycommunitythesupportnetworkoellowYogisandMentors.ViNyASAFloWtEAchERtRAiNiNgWithAlESSANdRAPEcoREllASytoNgoiNgcouRSESchEckWEbSitEFoRmoREiNFoRmAtioNANddAtESWWW.AdityAyogASchool.co.ukAlESSANdRAAdityAyogASchool.co.uk Theboringstuffwww.ommagazine.com54Theartofre-sellingTinkaboutre-sellingclothesandotherproductsasyourbuildyouryogabusinessHowImadeithappen-SueWallisInthesecompetitivetimesmanyyogastudiosaretakinganentrepreneurialapproachtomakeadditionalincomeandprovideagoodservicetotheirclients.Oneconsiderationistore-sellappropriateandattractiveproductssuchasclothingaccessoriesorrelevantbooksandDVDs.AtNoBallsweselltomanyyogastudiosthroughoutEuropeScandinaviaandevenNewZealandandtheyareverysuccessfulwithourproductsbutintheUKthisisanoptionthatisjustbeginning.Cruciallyyouneedtoknowyourclientsasanyoneinbusinessneedstoknowtheirmarket.WhatisitthattheywouldbuyYogamatsbrickscushionsDVDsbooksevenyogasocksareallpopular.Butifyouaregoingtosupplyclothingyouneedtodoalittlebitmoreresearch.WhatsortofstylesdoyourclientslikeWhatcoloursWhattAndwhatsizeThebestwaytondoutistoaskthem.ShowthempicturesofthesortofthingsyouareconsideringstockingandseewhattheirfeedbackiswhatwouldtheyliketobeabletogetholdofAsaninstructoryouareaninspirationandyourclientswilltakeyouradviceandareattractedtothingsyouwearyourselfbutdontfallintothetrapofonlybuyingwhatlooksgoodonyouasclientscomeinallshapesandsizes.Onceyouhavedecidedonthetypeofproductyouwanttosellyouneedtolookatyourspace.HaveyougotanareawhereproductscanbedisplayedattractivelyIftheanswerisnothendontputafewbitsinadarkcornerproductsneedtolookattractive.Analternativeifyourspaceoptionsarelimitedistotakeamorepersonalapproachandactuallypresenttheproductstoclientseitheronaone-to-onebasisorhaveaproductpartyandinviteeveryonewhoisinterestedtocomeandhavealook.Ifyouhaveawebsitethenmostproductcompanieswillprovideyouwithphotographytopresenttheproductsyoupurchasebutdonotexpecttheworldtocometoyoursiteondayone.YouhavetoputinsomeeorttoletpeopleknowyouaresellingproductsletallyourclientsknowblogaboutitputalinkonyourFacebookpageTweetaboutit.Dontjustsaycomeandbuysomethinglearnabouttheproductsandreviewandrecommendthem.Finallyifyourresearchgivesyoucondencethenapproachtheproductcompaniesyouhaveselectedtoseewhattheirpoliciesare.Isthereaminimumordervaluecanyouplacesmalltop-upordersandwhatisyourmargingoingtobeIfyouarenotcondentenoughtobuystockthenmanycompanieswilloeranambassadorrelationshiptoyogainstructorswhereyoucanearnacommissionforanyrecommendationyoumakethatleadstoapurchasetheearningpotentialissmallerbuttheriskistakenaway.Ifyoumaketherightselectionofproductsthatappealtoyourclientsthenyoucouldbeincreasingyourincomeandprovidingapopularservicewithoutaddingtothenumberofhoursyouneedtoinvest.SueWallisisthemanagingdirectorofNoBallsLtdnoballs.co.uk Theboringstuff55www.ommagazine.com 56www.ommagazine.comThenextlevelThenextlevelNowyoureupandrunningitmaybetimetoexpandyourhorizonsandstartthinkingaboutretreatsworkshopsandothernewideas www.ommagazine.com57Thenextlevel 58www.ommagazine.comThenextlevelUpyourgameGearingupforthebigleaguesIfyouvemanagedtomakeitthisfarthenwelldoneyouvegotalltheingredientsneededtomakeitasasuccessfulyogainstructor.Infactyoualreadyare.Youvegotaloyalbandofstudents-yourfollowingyourcommunityyourtribe-youremakingmoneyandyoureontopofthepaperwork.Soletstakethingsupanotch.Ifyourefeelinggoodaboutlifeandcondentinyourabilitiesthenwhynotstarttowidenyourscopeandexpandyourambitions.Withyournew-foundmarketingskillsandagoodgriponthebookstheresnoreasonwhyyoushouldntstarttolookatnewopportunities.Thinkbigbutberealistic.StartwithorganisingsomelocalyogaworkshopsbeforeyoucontemplateacostlyretreatontheCostaDelSol.Withcarefulplanninggoodmarketingandyourundoubtedcharmbothoftheseoptionsaretotallywithinyourgrasp.Askquestionsbeforeyoutaketheplungeyourfellowyogateacherswillprovideagreatpoolofwisdomintheseearlystages.Thensoundoutwhatyourstudentswouldlike.Iftheyreallkeentoknowmoreabouthealthyeatingthensetupahealthyeatingworkshopiftheyreallinsomniacsthensetupsometimeforthemtolearnmorerelaxationtechniquesandsequencesthatwillhelpthemnodopeacefullyatnight.Buildyourreputationtoowithsomeonlineyogaclasses.Initiallythesemightbefreeoryoucanoerthemasavalueaddedservicetoyourpayingcustomers.Inthisinternetageitseasyandcostssurprisinglylittletouploadhighqualitycontentonline.OryoumightwanttotakeastepfurtherandthinkaboutyogaDVDs.Organisingyourrstyogaretreatmayseemprettydauntingbutwiththerightattitudeandskillsetandplentyofplanningitmaybeeasierthanyouthink.Getthecostsrightandgeneratesucientinterestandyoucouldndyourselfsittingonagreatnewsourceofincometoboostyourbusiness.Goingforwardotheroptionsincludelaunchingyourownyogabrandbringingoutyourownclothingrangeorsettingupyourownteachertrainingcourse.Ifyoucangeneratesucientinterestinyouruniqueyogaoeringthentheresnoendtowhereyoucango. Thenextlevelwww.ommagazine.com60TheonlineyogastudioEstherEkhartthecreatorofonlinestudioEkhartYogaexplainshowsheturnedherdreamintorealityHowImadeithappen-EstherEkhartTellusaboutyouryogabusinessIrunanonlineyogastudioekhartyoga.com.Thegreatthingaboutanonlinestudioisthatpeoplecanpracticeathomeoranywhereelsewithaninternetconnection.Wehaveover500videosonthewebsitefromdierentteacherslevelsstylesandspecicusesrangingfrom10minutesto90minutes.Youcanbuythemseparatelyasdownloadsaswellforwhenyouaresomewherewithoutagoodconnection.HowwasthecompanycreatedIn2008duringoneofmymeditationretreatsIgottheideatostartoeringyogaandmeditationclassesonline.Mymotivationwastomakethebenetsofyogaavailabletoasmanypeopleaspossible.MyhusbandBasimmediatelylovedtheideawentandboughtacameraandwestarteddoingittogethermeteachinghimlming.IstartedwithuploadingyogatutorialsonYouTubetoseeifpeoplewouldusethemandtheydid.Iusedthoseyearstobuildupmyonlinepresence.ThewebsitewentliveinSeptember2012.Itsabigsuccess. Thenextlevel61www.ommagazine.comWhatareyourplansforthefutureIhopetoberightwhereIamworkingonthewebsitewithateamofwonderfulteachersandcolleaguesandmybusinesspartnersandtravelingtheworldteachingworkshopsretreatsandteachertrainings.WhatlessonshaveyoulearnedsinceyoubeganSettingupyourownbusinessisnotaseasyasIenvisionedandeverythingtakeswaymoretimethenIthoughtbutifyouwantitenoughanditcomesfromtheheartitcandenitelybedone.WhatwouldyoudodierentlyifyouwerestartingagainHavemorefaithinmyself.AttimesIfeltIwasntequippedtodothisandstartedtorelyonotherpeopletoomuch.Thatdidntalwaysworkoutforthebest.WhatadvicewouldyougivetoaspiringyogisTheadviceIwouldgiveistondyournicheyourvoicereallythinkaboutwhatyouhavetooerandtrustthatindoingwhatyouloveyoucanprovidealivingforyourself.HowdoyoufeelaboutyogismakingaprotIhavenoproblemtomakealivingfromdoingwhatIlove.WhatbetterwaytoliveahappylifeIdobelieveitisallaboutbalance.Makingmoneyhasneverbeenmymotivation.BeingabletolivewhileIdowhatIloveis.IabsolutelyloveandadorethepathofyogaandIloveteachingwhatIhavelearntandstillamlearning.Itrulybelievewecanallgrowandbecomehappierhumanbeingspracticingandlearningyoga.SohowcanitbewrongthatIspendallmytimetryingtomakethathappen.EstherEkhartisthecreatorofEkhartYogaekhartyoga.com 62www.ommagazine.comThenextlevelMakingmoviesTingstoconsiderbeforeyoutakeyouryogainfrontofthecameraWhyBeforeyousetupyourcamerathinkaboutwhyyouredoingthis.Dontjustthrowsomeshapesonthematandhopeforthebest.WhatsthedrivingpurposeThinkaboutitasawayofempoweringpeopletohelpthemhealortotransformlives.Youronlinevideocouldbechangingpeopleslivesforthebetter.WhoTypicallythatsyoualthoughifyouarereallycamerashytheresnoharmininvitingaguestteachertostarinyourproduction.Beengaginganddontfreakoutifyouveneverseenyourselfonscreenbefore.Althoughyoucandoitallyourselfgettingothersinvolved-cameramanorwomanvideoeditororsometechgeeks-willboostprofessionalism.WhatWhatexactlydoyouwanttoshareWhenyourereadytolmmakesureyouhaveaclearplanastowhatyouwanttosaybeforethecamerastartsrolling.Yoursequenceshouldhaveaclearpurposeforviewers.Thinkandplanaheadthenjotdownascriptandgetreadyforrehearsals.ThisaintHollywoodbutyoucanatleastpretendforalittlewhile.WhenIttakesjustafewsecondstouploadcontentonline.Howevermakesureyourvideoisexactlyasyouwantitbeforepressingthesendbutton.Thatmeansthemoretimeyouputintoitthebetterthenalproduct.Dontrushasthiswillbeanadvertisementforyourbusiness.WhereThinkaboutlocation.Ifyouvegotspaceathomethenusethat.Lightingiscrucialsocheckyourlmingiscomingoutasyoudlikeit.Thenaturalworldisalsogreatforlmingyogabutbearinmindtheweatherwhichagainwillinuencethelighting.HowConsultothersaboutthebestequipmenttouse.SomeuseaniPhonetorecordshortsequencesbutifyoureafterlongervideosthenyoumaywellneedabettercamera.Startsmallseehowitgoesthenworkyourwayup. www.ommagazine.com63ThenextlevelSevenstepstogreatyogateachingTeachnotpreachHerearesevenyogateachertrainingstepsfrominstructorSimonLowfounderofTheYogaAcademytheyogaacademy.orgTeachnotpreach.Empathisewithyourstudentsperspectivesandexperiencewithoutimposingyours.Beagoodlisteneraswellasagoodcommunicator.Understandtheimportanceofmodicationsandoerthemappropriately.Understandthatyogaisultimatelyabouttheindividualandthatthepracticeservestheperson.Avoidtellingstudentswhattheyshouldbefeelingorexperiencing.Createanenvironmentofpotentialforstudentsownexploration.Recognisethatthemostimportantteacheristheinnerteacherwithineachstudenttowhomyoudirectyourheartfeltinterpretationofyogathroughyourownexperience.Beacatalystfortheawakeningempowermenthealthandhealingofeachindividualstudent. Thenextlevelwww.ommagazine.com64WorkingoutworkshopsHowtoorganiseyourfrstyogaworkshopWhenyoureplanningyourrstyogaworkshopitpaystokeepinmindwhatyourstudentswant.Askthemifnecessary.Mostofallthinkaboutwhatwouldreallyhelpthem.Iftheyreyogaregularsandaredesperatetolearninversionsthenwhynotrunaninversionworkshop.Iftheyrealwayslookingformoremeditationorquiettimeafteryourweeklyhour-longclassthenthinkaboutdoingthatasyourtheme.Givethemsomethingthattheywantandthatwillenticethemtocomealong.Thinkcarefullyaboutthetimeandplaceforyourworkshop.Itsgottobecloseenoughtobeaccessibleforyourstudents.Avoidrushhourandmakesurethelocationisaseasytoreachaspossible.Thinkthoughthewholeexperiencefromyourstudentsperspective.Itmaybeawonderfulvenuebutifthejourneyistoolongorstressfulthenitcouldnegateanyotherbenets.Givestudentsplentyofnoticebeforetheevent-atleasttwoweekspreferablymoreideally-sotheycanputitintheirdiaryandplanahead.Gettheyersoutearlyandactivelypromotetheeventanywhereyoucanviasocialmedia.AlwaysincludeeventdetailsliketimecostandlocationaswellasalinktoyourwebsiteorFacebookpageforfurtherinformation.Thinkaboutthetimeofdaywhetheritwillbedarkorlightoutsideandhowlongyouwanttheexperiencetolastfor.Ifyoureplanningafulldayworkshopthenyoullneedfarmorecontent-andvariedcontentplusbreaktimesforfoodandchat-thanyouwouldforatwo-hourgettogether.Similarlyfourhoursmightbetoolongforbeginnersbuttwohourscouldbetooshort.Attentionspanscanbeprettyminimalsometimes.Makesureyourstudentsfeelliketheyhavelearnedsomethingwhentheyleaveaftertheevent.Thatmeansdontoverloadthemwithtoomuchinformation.Thinkaboutafewkeypointsandmakesurethesemessagesgetthroughandarereinforcedthroughouttheworkshop.Ifpeoplecanlearnanewskillduringyoureventthentheywillconsideritworthwhileandbemorelikelytobookontofutureworkshops.Alwayssendthetroopshomehappy. 66www.ommagazine.comThenextlevelHowtorunaretreatCreatingsuccessfulanddynamicretreatsisnoeasybusiness.DavidLureyofFindBalancewhohasledmorethan50retreatsexplainshowitsdoneHowImadeithappen-DavidLureyFortheparticipantsayogaretreatisachancetoleavedailyroutinesbehindandenjoysomedaysimmersedinthepracticewithlike-mindedpeoplesomehealthyfoodandtimetotakecareofthemselvesinwaysdailylifedoesnotoftenprovide.Forteachersandorganisersofretreatsthoughitishardwork.Therearesomanypracticalissuestocontendwithseepage68fordetails.Andthenofcoursethereareanycostissuesandothernancialdetailstotakecareof.Aftercostshavebeenestablishedcreatedierentscenariosofhowmanystudentsmightattendtosetthesellingprice.Dividethetotalexpensesincludingtheteacherssalarybythesenumberspotentialstudentsandyouwillhaveahighandlowsellingprice.TypicallyIndamedianbetweenthesetwowhensettingretreatprices.Workthroughallofthesedetailscarefullyifyouareseriousaboutrunningasuccessfulandprotableyogaretreat.Onceyouvegotallthatsorted-andthatsalotofworkplanningemailsandmaybeafewsetbacksalongtheway-youcanreallyshapethefeelofyourretreatmakingituniqueandfabulous.Justastherearehundredsofapproachestoayogiclifestyleeachretreatwillhavedierentvibesenergylevelsfocusesandintentions.Whenyourereadytostarttheactualteachingyogapartofyoureventherearesomethingstoreecton.1.OverallintentionsAskwhyyouarethere-isittoDeepentheasanapracticeoranaspectofasanaFocusonmeditationmantraotheryogicthemesTobeinabeautifullocationandconnecttonature2.OpeningcircleItssoimportanttowelcomeeveryoneandcreatecontinuityfromtheverybeginningMakethestudentsfeelwelcomeandsafeUseatalkingstickcrystaltogiveeveryoneachancetospeakwithoutinterruptionEveryonesharesTimeforintroductionswhytheyaretherehowlonghavetheybeenpractising Thenextlevelwww.ommagazine.com3.FreetimeBesuretoincludesomeinyourevent.Itisveryeasytoover-programmeandthenthestudentsneedaholidayaftertheiryogaretreat4.GoodkarmaYogaothematcanbeincludedinyourretreatsandaddmorelayerstothedepthandimpactoftheevent5.KeymomentsBesensitivetowhatIrefertoastransitionalmomentsoftheretreatCertainorganisedclassessayabigbackbendclassthatbringsupemotionsoragroupexercisethatmaytriggeravarietyofresponsesDays3or5orthemid-waymarkwhenpeopleareinanewrhythmandbeforetheystartthinkingaboutgoinghomeOutingseldtripsexcursionsthatfacilitatethegroupexperienceDoyouincludeanyceremoniesFullNewMoonreceremonymantrasinging6.ThelastnightPlansomethingasagrouptoclosetheeventbeforeitistimetoactuallysaygoodbye7.StayingintouchThisisanextrastepthatwillgoalongwayinkeepingstudentsconnectedtotheexperiencePhotosharingickrFacebookEmailexchangegroupAfollowupemailfromtheteacherthankingstudentsandsendinglinkstosupporttheirgrowthonthepath.Includelinksandarticlesoftopicsdiscussedatmealsandotherthingstosharemusicgreatmoviesorbooksinterestinglecturesorteachersandspecialthingssomeoneshared8.ClosingcircleCreateasharingtimewithspaceforeveryonetotalkTeachersclosingremarks9.FarewellsCheckouttimeandpersonalexpensestosettleShuttletimesThelastmeal10.DontforgetyouAndafterallthistimewithattentiononthestudentsbecertaintoaddressyourpersonaltimeastheteacherleaderaswell.SomeimportantpointsincludeWhereisyourroomWhenisyourpracticetimeWhatareyourboundariesforpersonaltimespaceatmealsandfreetimeAlthoughreadingthroughallthesepointsandorganisationalinsightsmayseemlikeadauntingtaskthesameistobesaidforcommittingtoalifetimeofdedicatedyogapractice.JustasthemanyaspectsofyogabecomemoreaccessibleanddareIsayeasierthesameistrueforplanningretreats.Whenwestepontothemattobringopennessandhealthtoourbodiespeaceofmindthroughbreathandmeditationandaccesstoouressencethroughpersonalpracticesweseethetotalityandunionthatistalkedaboutinyoga.Applythesesameideasanddisciplinestocreatingretreatsandyouwillenjoytheunfoldingandmulti-facetedrewardsofbeingasuccessfulteacherwhoinspiresstudentstogrowandisrewardedforyourworkasanyotherbusinessperson.DavidLureyisthefounderofFindBalancendbalance.net 68www.ommagazine.comThenextlevelYourfrstyogaretreatTeessentialsKeythingstoconsiderPracticalConsiderationsSelectingalocationEaseoftransportationReputationwithotherteachersaskforreferencesEaseandfrequencyofcommunicationswithretreatcentrePhotosorreferencesofyogaroompropsfacilitiesPotentialforculturalexperiencestimewithnatureRoomingscenariosdormstyleprivateroomsAssigningstudentstoroomsdonebyyouorthecentreMealsfoodrememberthiscanmakeorbreakaretreatCheckmealtimeswithyourproposedscheduleCheckwithallparticipantsaboutspecialneedsvegangluten-freeAvailabilityofsnacksteawaterAsanapracticetimesOthergroupactivitiesWhereandhowoftenisfreetimeMassageandtherapytreatmenttimeMealtimesEveningactivitiesMakeanarrivalsheetforstudentswithighttimesandphonenumbersWhopaysgroundtransportAndwhocollectsadrivergroupmemberDeparturescheduleMultipleshuttlepick-uptimesorjustonePostcardsierswhatdetailstoincludewhatwhenwherehowmuchYogastudiosforierspostersEmaillistsOnlinetoolsFacebookGoogleAdsLocalcommunityoutreachDoyouoergroupratesDiscountsforyogastudiomembersTravelwaiversearchonlineforabasicformLiabilitywaiverCancellationpolicyWherearelocalhospitalsemergencyplanTeVenueFoodDailyScheduleransportationMarketingInsurance ThenextlevelCostsPerroomandorbedcostGroundtransportationcostsMealcostssometimesincludedintheretreatcentretotalcostsThexedcostsoftheteachersexpensestravellodgingmealsTeacherssalaryDiscountsscholarshipsoptionalMarketingbudgetFieldtripsexcursionsculturaleventsMoneyexchangechargesratesHousetipforretreatcentrestaMassagetherapytreatmentsSouvenirsandgiftsforstudentsasmallexpensetoteachersbutithasahugeimpactonthestudentsClearlystatedandconrmedLiabilityformsFindasamplereleaseformontheinternetandhaveallstudentssignone.Itistoobadthatweneedtoincludethisbutmanythingsbeyondourcontrolhappenandweneedtoprotectourselvesasteachers.AstheArabicexpressiongoesPutyourfaithinGod.Buttieyourcamelrst.WiththankstoDavidLureyofFindBalance.Visitndbalance.netSettingtheretreatpricePotentialExtraCostsBanktransfersPaypalCreditCardsChequesCollectingregistrationfeesCancellationPolicyGaryCartersYOGAANATOMYSeriesforTeachersLONDON-NOV2013GLASGOW-APRIL2014A9weekendpostgraduatetraininginStructuralFascialFunctionalandExperientialAnatomyforYogaInthisPostGraduateTrainingforteachersGaryCartershowshowathoroughknowledgeofStructurebalanceandanatomycanhelpteacherstomakeintelligentchoicesaboutthewaytheyteachtheirpupils.BringingunderstandingsofFasciasroleonmovementforcetransmissionhowrestrictionsaffectmovementpatternsandreaffirmingtheElasticityofStructuretaughtoverthepasttwodecades.ThiscourseofexperientialFascialstructureandanatomywillrunfornineweekendsapprox.1permonthexploringtheanatomyofmovementinrelationtoasanapracticemovementanalysisand3-Dworkinvolvingtheuseofpropsillustrationsandhands-onworkinclasstohelpdemonstratetheprinciplesthatunderliethepractice.Itwillencourageteacherstoseetheirstudentsmoreclearlythushelpingwithrehabilitativeissuestohelpdevelopdeeperskillsunderstandingofpersonalpracticehelpingstudentsandclientstogainfreedomintheirownpractices.Thecourseaimstohelpteacherstakeaflexibleintelligentapproachtoyogawithindividualstudents.INTELLIGENTDESIGNTHEFASCIALBODYTHEELASTICBODYSENSEOFSELFTHEFEETANDUPTHEPELVISANDUPWHATISTHECOREBALANCEOFWEIGHTINWARDSUPWARDSBREATHPRANAYAMABANDHASSPRINGLOADEDLIGHTANATOMYOFCONNECTIONNEWOPTIONAL2DAYDISSECTIONSTUDYWITHJULIANBAKERANDGARYCARTERNEWGUESTTEACHERSBRINGINGTHEIRSTUDIESTOTHECOURSENOWBOOKINGLONDON-StartingNovember30th2013SCOTLANDGlasgow-April2014IRELAND-2014Formoreinformationcall07719415874Emailinfonaturalbodies.co.ukorgotowww.naturalbodies.co.uk 70www.ommagazine.comYourownstudioYourownstudioItstheultimatedreamformanybutopeningyourveryownyogastudioisahugeundertakingandnotforthefaint-hearted 71www.ommagazine.comYourownstudio 72www.ommagazine.comYourownstudioAspaceofyourownOpeningayogastudioisanachievabledreambutdontunder-estimatethechallengeOpeningyourownyogastudioisadreamformanyyogis-butnotall.Thoughitscoreshighintheglamourstakes-agorgeousopenspacetocallyourownaplacetooeryouruniqueblendofyogatotheworld-italsoranksasoneofthemoststressfulventuresanyyogicanpursue.Ifyouresomeonethatenjoystherideandwillrespondinapositivewaytoallthechallengesandstressesthatayogistudiothrowsup-andtherearemany-thenthismightjustworkforyou.Therewardscouldbeimmenseattheendoftheday.Ontheotherhandifyouregoingtobeworriedsickatprojectmanagingtheminutestofdetailsandatthesametimefrettingoverfallingcustomernumbersorstallingsalesthenitmightbesomethingthatsbestavoided.Openingayogastudiowillinvariablyentailinvestmentpossiblylotsofitdependingonwhatyourplansareandwhereyourelocated.Thatmeansyouneedbotheyeswideopentogaugetheriskandtoreducethepossibilityoffailure.Managingthemoneyiscrucialinaprojectofthisscale.Ithelpsifyouhaveaclearvisionofwhatyouwantforinstancewhetheryoujustwanttoopenaspaceforyogaclassesorifyouwanttomakeitmoreofaholisticwellnesscentretoincludetreatmentandtherapyroomsorotheractivitiesevenarestaurant.Againmuchofthismightalsobedeterminedbycostsoitpaystothinkandaheadandthinkwithgreatclarity.Onceyouvedecidedthisistherightpathforyouthencomesthedetailedplanningfromndingtherightpropertystudiodesignandbuildingworkthroughtoclassschedulingteacherrecruitmentmarketingactivitiesandpromotion.Andkeepinmindthatopeningayogastudioisreallyjustthebeginning.Makingitprotableandsuccessfulistherealchallengelong-term.Andthatwillrequirealotofcarefulnurturinghands-onmanagementandattentiontodetail.Itstoughbutitcanbedone.Ifyouhavedoubtslookatsomeofthethrivingstudiosouttherenow.Talktothemabouthowtheydiditandlearnfromtheexperience.Iftheycandoityoucandoit. www.ommagazine.comYourownstudioFollowyourdreamsHowpopularCambridgestudioCamyogawasbornHowImadeithappen-LouisePalmer-MastertonAbeautifulyogaspacewasalwaysinthebackofmymindfromwhenIstartedpracticingAshtangaaround1995anurbansanctuaryforsatsangasafrienddescribesourstudiosnow.From2003whenIstartedteachingundertheCamyoganameIhadalotofpeoplecomingtogethertosharetheirpracticewithmesoitfeltlikeIwasbeingpropelledtowardsthisoutcomerightfromthebeginning.ThebeginningIviewedmyrstpremisesaround2004.AtthattimewhenIrantheguresitlookedprettyscarysoIputittooneside.Therealsearchbeganin2009whenmybusinesswasmoresecureandwehadagoodclientbase.IlookedtoothersforprofessionalhelpndingpremisesinthebeginningbutitwasntuntilItookcontrolanddidthingsmyselfthattheprojectbegantounfold.TrustyourselfandyourowninstinctsevenifitsnotyourcurrentareaofexpertiseThesearchIviewedalotofspaces.Itslikebuyingahouseyoujustknowwhenyouwalkinifaplaceisrightforyou-andalmostallwerenot.MostgoodplacesinCambridgearehotlycontestedandwewereupagainstestablishedbluechipcompaniessogotturneddownafewtimes.ButIrollwithserendipityandnowofcourselookingbackthankgoodnesswedidnotgetthoseotherspacesastheperfectonewasjustaroundthecorner.Havethecourageandenergytokeeppursuingyourgoal www.ommagazine.comYourownstudioThelocationAssoonastheagentmentionedthenameThomasHousewhichwentontobecomeourrststudioitresonatedwithme.AndassoonasIwalkedinIknewIcouldmakeitwork.ItwastheperfectlocationrightincentralCambridgetwoopenplanoorstogivetwodecentsizedstudios25matsandcafinourowndetachedbuilding.AndtheownerswererealpeopleIcouldtalktoanditwassimplyhavingthatface-to-facethatclinchedthedealintheend.Keepanopenmindastothetypeofspacethatmightworkandrememberagoodlocationwillcostyoumorebutisworthitasthefootfallwillbefargreater.RaisingmoneyItmaysoundsimplebutIhadthisverystrongvisionofwhatIwantedandthemoneyjustsimplyappearedattherighttime.Ineverreallydoubtedthatitwouldasthewholeprojectfeltsoright.Camyogaismainlybuiltfromthenancialsupportwhichcameoutofthebluefromfriendsandfamilyandifyouareabletoraisemoneyinthiswaythenthisisbyfarthebestoption.Itsallaboutvision.Staystrongtoyourvisionandtherestwillfallintoplace.MovinginIdidallthedesignanddealtwiththecontractorsmyself.Ispenthoursdoingdrawingsandlookingatpossibilitiestogetthemaximumoutofthespace.Lookingbackitwasprobablythisprocessthatputsomuchlifeintothespaces.SecondstudioOurrststudiogotverybusyveryquicklysolessthanayearinIstartedtoconsiderasecondlocation.Managingourbusytrainingschoolinthespacealongsideourclassesprogrammehadbecomeachallenge.Sothenewlocationwouldbetohousethetrainingschoolandgiveusabiggerstudiotoholdworkshopsandeventsfor50people.Wehadadierentsetofrequirementsforthisstudioabiggerstudiocarparkingandabiggercafbreakoutspacebeingimportant.WithoursecondstudioonceagainassoonasIwalkedinIknewIcouldmakeitwork.AbeautifulbigloftspacelotsofparkingandalargecafspaceallinabusyandauentsuburbofsouthCambridge.WeopenedCamyogaSouthalmostexactlytwoyearsaftertherstlocation.Thenewstudioisstunningandfullyequippedforourtrainingschoolwhichhasgrownrapidly.WealsohavethemostfabulousopenplankitchenandcafareawhichhasenabledustogrowthefoodsideofthebusinesswehavejustlaunchedournewsuperfoodsrangeGOODfoodsandofcoursefeedourtraineesoncourseswhichtheylove.WhatnextPeoplesaytheatmosphereatCamyogaistangible.Youcanfeelanenergyshiftassoonasyouwalkthroughthedoor.Wehavemanagedtoreplicatethatforoursecondstudioandformethatwasveryimportant.MorestudiosWatchthisspace.LouisePalmer-MastertonisthefounderofCamyogacamyoga.co.uk 76www.ommagazine.comYourownstudioThegoodthebadandtheuglyofstudioownershipMakesureyouknowwhatyouregettingintobeforeyoutakethebigstudioplungeTeGoodFortheloveofotherscreatingyourownuniqueyogaspaceforotherstondpeaceandrelaxationisatrulyrewardingexperience.Makingalivingtheresnobetterwaytopaythebillsthanhangingoutatyourownstudio.Nothingbeatsitturningyouryogastudiodreamintoarealityisanunbelievablefeeling.TeBadBepreparedtoworkyoursocksolikeanysmallbusinessrunningayogastudioishardwork.SuccesstakestimeRomewasntbuiltinaday.Dontexpecttheworldtoracetoyouropeningnightparty.Theboringstuyoucantinspirepeopleallthetime.Sometimesyoulljustbecleaningthetoilets.TeUglyBalancingthebooksgetahandleonyournances.Ifyoudontyourdreamcouldeasilybecomeanightmare.Competitiveinstinctsnoteveryonewillshareyourvisionfromotherstudioownerstoteachersyoumightemploy.Itsnotveryyogicbutbepreparedforsomerivalries.Staystrongbepreparedforsomedarkdaysevenifyouareultimatelysuccessful.Youwillfacesetbacksatsomepoint. www.ommagazine.com77Yourownstudio 78www.ommagazine.comYourownstudioManifestaretreatcentrewoyearsagoyogateacherJoDeRosaplacedapictureoabeautiulretreatcentreonhervisionboard.Tisyearshemovedintoa16thCenturyudorhouseinSufolkrealisingherdream.HereshowshediditHowImadeithappen-JoDeRosaIvebeendoingvisionboardsforyearsnow.Myownyogaretreatcentrehadbeenonmyboardsince2011.Ihadanaerialshotofabighousewithextensivegroundsandknewinmyheartthiswasmyultimatedream.Ivebeenafulltimeyogateacherfornearly15yearssoIknowmystu.AndIvebeenthroughsomuchinthelast20yearsabusiverelationshipbankruptcyendlessaddictionstoanythingfromalcoholtochilipeppers.Formeonceyouknowwhatyourdreamisanditfeelsrightandexcitingthengeneratingthebeliefthatitisactuallypossibleisprettyeasy.EasybecauseIhaveevidenceofalltheotherthingsIhavemanifestedincludingalovinghusbandgoodhealthandabundance.InspiringpeopleTakeopeningaretreatcentrethenextstepformeonceIhaveagoalinplaceistosurroundmyselfwithinspirationalpeople.Tryspendinglesstimewithpeoplethatdrainyourenergyorcanthelpthemselvesbutbenegativeaboutyouramazingdreamandfeeltheneedtodragyoubackdowntotheirunhappyreality.Thiscansometimesbeveryhardtodosomeofthesepeoplemaybelifelongfriendsbutperhapsitisnowtimetoraiseyourenergyandhangoutwithsupportivepeoplewhobelieveinyouandyourdreams.Thensimplybelieveinyourheartthattheprocessisworkingandyourdreamisouttheregainingmomentumandwillmanifestattheexactrighttime.Thenletitgo.Letmesaythatagainthenletitgo.Themoreyoutryandforcesomethingtohappenthemoreyouareactuallypushingitaway.BespecifcItsimportanttobespecicwithyourgoalbutthenbeexibleabouthowitisgoingtomaterialise.Ididntwanttohaveacertainpictureinmymindoftheactualhousetheretreatcentrewouldoperatefrom.InsteaditwastheintentionIfocusedontheintentiontohelpothersndtheirwaytohappinessandhealththroughyogajustasIhavedoneoverthepast15years.Itsbeeninterestingholdingthatintentionforthepastfewyearsandwatchingtoseewhatshowsup.Iwasluckybecausemyhusbandhadthesamegoalandwevebeenbusymanifestingthisdreamtogether.InrecentyearsIhavebeenbusyllingandteachingmyclasseshostingandteachingatcountlessdetoxandyogaweekendsandweeksanddeepeningmyownpractice.ThishasbeenmainlyworkwithtrustissuesandtryingtolivemyBuddhistbeliefthateverythingisperfectjustasitisandlivinglifeinow.AndatthebackofmymindIhavemydreamsknowingtheywillbearfruitwhenthetimeisright.Theresabsolutelynorush.ThenoneSaturdayafternooninMarchthisyearmyhusbandDominicwassearchingonRightmoveanduppoppedthemostamazing16thCenturyGradeTwolistedbeautifulTudorhouse.WerequestedsomeinformationandbeforeyouknowitwemovedinonJuly1.InnerGuidanceisnowopenforbusinessandhostingretreatsatthenewcentre. www.ommagazine.comYourownstudioBelieveinyourselfHereareJoDeRosastopthreetipsifyourekeentoopenyourownretreatcentre1.Believeinyourdreamandyourself.Picturerunningaretreatcentreandpracticebyrunningmanyretreatweekendsweeksforyourstudents.Ifyoudontbelieveitcanactuallyhappenthenitwont.Soyouhavetobe100mentallycommittedtoyourgoal.Thisiswherethevisionboardissopowerfulinkeepingyoufocused.2.Workhardtogeteverythinginplace.Torunaretreatcentreyouneedtonsofteachingexperiencemanyretreatweekendsthatyouhavehostedunderyourbeltandacreativeairtofurnishanddecorateyourcentreinanattractiveway.Itshardworksettingupanynewbusinessletaloneoneonthisscaleandrequires100physicalcommitment.3.Network.BuildyourtribethroughyourwebsitenewsletterFacebookandnetworkinggroupsandmeetings.Iamamemberofanumberofonlinenetworkinggroupsforentrepreneurswhichhaveopenedupmanyopportunitiesandcollaborativerelationships.JoDeRosaisthefounderofInnerGuidanceinnerguidance.co.uk 82www.ommagazine.comBecomeasuperyogiBecomeaSuperYogiIfyouvefollowedourblueprintforsuccessthenyourenowreadyforthebigleagues.Beayogateachertothestarswriteyourautobiographysitbackandrelaxinparadise.Congratualtionsyouvemadeit 83www.ommagazine.comBecomeasuperyogi www.ommagazine.com84BecomeasuperyogiMakingitbigFollowyourdreamsbutkeepyourfeetonthegroundAsyouresippingnon-alcoholiccocktailsonyourprivateyachtscanningtherichMonacoshorelineyoumayrememberthoseearlyyearswhenyouwerestartingoutasanewbieinstructor.InfactitwillprobablymakeforsomeinterestinganecdotestokeepyourcompanyofHollywoodA-listersArabsheikhsRussianoligarchsandpoliticalpowerbrokersentertained.Allthetrialsandtribulationsfranticallysearchingfornewstudentssoyoucanpaytherentattheendoftheweekteachingnexttoanoisyweightliftingclassorthattimewhenoneinjuredstudenttriedtosueyousuccessfullyasitturnedout.Nowthatyouvemadeithoweveritallseemslikeadistantmemory.Intheendallyourdreamscametruehostingfabulousover-subscribed-andover-priced-retreatsinexoticislandparadiselocationsbeingpersonalinstructortotherichandfamousowninespeciallytoaccompanyBeyonceontourowningastringofhigh-endstudiosinsomeofthegreatcapitalcitiesoftheworldtheTVappearancesonOprah.Whatajourney.Whenyourguruurgedyoutothinkbigonyourvisionboardyearsagoyoucertainlydelivered.Andafterallthehardworkitnallypaido. www.ommagazine.com85Becomeasuperyogi3-DayYogaforKidsFoundationYearsCertifedTeacherTrainingNov13-GlasgowFeb14-GlasgowApr14-N.IrelandJun14-JerseyUKLittleGreeneYoga.comTrainingDatesForfurtherinformationseeBackintherealworldItsimportanttodreambutinrealitymakingacareerasayogateacheristough.AnditsasadtruththatnotallwillmakeittoMonaco.Ifyouareoneoftheluckyonesandyouareabletopiecetogetherasuccessfulyogacareerthenyouwillhavedonesupremelywell.Alwaysrememberwhyyouredoingthisyourpassionforyoga.Ifyoulosethatthentheyachtsandislandretreatswillalwaysdisappoint.Keepyourfeetplantedrmlyonthegroundandopenyourhearttowhattheuniversebrings.Asanygoodyogateacherwilltellyouyourealwaysabeginnerinthisgamealwayslearning.Andasyouworkyouwayuptheladderthatsstillprettysoundadvice.SeeyouinthesouthofFrance www.ommagazine.com86Becomeasuperyogi 87www.ommagazine.com